Spotlight on Wahi
Our “spotlight case studies” gives you a quick look at a customer success story.
In this spotlight, we look at how weekly crawl reports can facilitate the process of identifying your site’s crawlability issues and fixing them.
Improving indexation and achieving organic growth
With many listing or classified sites, a lot of the SEO hurdles they have to overcome are linked to the sheer volume of pages on their site.
Wahi, Canada’s innovative platform for buying and selling homes, was no different. Their site consists of property listings from MLS and local real estate boards and they needed to find a way to make sure search engines were able to find and index the right ones.
By working with Oncrawl, they were able to see benefits including:
Take a look at how Wahi was able to utilize Oncrawl to solve their problem.
Situation
Wahi is a digital real estate portal with numerous property listings; this results in a large website with millions of URLs. Wahi’s challenge was getting the right pages indexed and ranked. Google was unable to crawl the site fully or find the relevant pages. As a result, this was preventing Wahi from organically attracting the right type of traffic to the site.
Approach
Given the extensive number of pages, traditional log monitoring and GSC proved inefficient for accurately tracking search engine crawlers. Wahi needed a way to improve crawl efficiency. After an initial site audit, they found where they were having crawlability issues and subsequently restructured their website. They also made a number of technical improvements.
Analysis
Using Oncrawl, Wahi was able to track these updates to ensure their changes were working. They conducted weekly crawls to report on status codes, site health and URL response codes. Wahi also used Oncrawl for C-level technical SEO reporting and weekly monitoring for stakeholders.
Value
Oncrawl has been instrumental in helping Wahi monitor the impact of technical improvements on Google’s ability to find and interpret the right content and ultimately help improve its rankings and organic traffic.