In technical SEO, we make too many changes without testing. Judging the impact of internal linking changes has always been notoriously difficult. In fact, changes you think should have a positive impact can end up being quite the opposite!
Follow Chris’s experiments to understand how your internal linking scheme affects your pages’ relative importance using Inrank.
Inrank is OnCrawl’s metric that offers you a view of PageRank within your website. It is a score on a scale of 0 to 10 that helps you understand how popular your pages are, and what the probability is that a user, navigating at random, would visit each page.
Or use his strategy to run your own tests for your own website!
You’ll get an in-depth look at the impact of the following schemes:
- Linking to related posts
- Linking to archives by date in the sidebar
- Adjusting the breadcrumbs
- Adding tag pages
- Adding sub-categories
In this study, Chris Green examines the impact on internal PageRank created by changes to an internal linking strategy. His tests examine and compare different strategies and their results across a site.
- Testing Internal Linking & Inrank Flow
- We Make too Many Changes without Testing
- Internal Linking and Inrank
- The Site
- Site Stats
- Current Internal linking
- The Crawl Setup
- The Tests
- Top Level Results
- Impact of Internal Linking on Category Root Pages
- Impact of Internal Linking on Blog Posts
- Summary/Closing Thoughts
- Limitations & Areas to Revisit
- Final Thoughts
- About Chris Green
- About OnCrawl
Head of Marketing Innovation @ Footprint Digital
Chris Green is a Technical SEO/Digital marketer of nearly 10 years and an overall internet nerd. Chris is a regular at conferences, webinars and near-enough anything SEO, from BrightonSEO, State of Digital Conference, Optimisey & can be found blogging mostly on State of Digital as well as (sometimes) pontificating on Twitter.