We make too many SEO changes without testing
Too many technical SEO changes are carried out without testing, particularly where internal linking is concerned. But modifications that should have a positive impact can end up having a different result!
Study the impact of internal linking modifications before they go into production
Follow Chris Green’s experiments to learn how your internal linking ecosystem affects the relative importance of your page, using Inrank, Oncrawl’s metric that offers you a view of the internal PageRank on your website.
In this study, you’ll get a detailed look at the impact of different types of changes made to an internal linking strategy. Chris’s tests examine and compare different techniques and their results on the site as a whole.