International SEO: Part 1

April 18, 2023 - 0  min reading time - by Danielle Escaro
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International SEO: Part 1

The ultimate guide to understanding and implementing a successful international SEO strategy

SEO in general can sometimes be difficult to comprehend. Afterall, the industry includes a vast number of specializations and different niches in which you may sometimes need outside expertise. Developing an international SEO strategy is no different.

In collaboration with 18 SEO experts, the Oncrawl team has written a two-volume, detailed guide to elaborating and implementing an international SEO strategy. In this first volume, we will look at how to create a good strategy including the key steps to conducting market research and using hreflang annotations.

Do you need an international SEO strategy? Well, that depends on your business and your objectives, but the insights in this new e-book can help you find out and take the necessary steps to make it happen.

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    They contributed to this e-book

    Thomas Bogh

    Thomas is CPO & Partner of the SEO agency Bonzer. With a passion for organic marketing, search engines and their users he always seeks to explore and develop SEO as a product. Therefore he has a daily focus on analyzing the search engine algorithm and user behavior in both national and international markets. Thomas is also a guest contributor for several marketing blogs and occasionally he teaches Digital Media Strategy in Denmark.

    Mert Erkal

    Mert Erkal is the founder of Stradiji, which has been providing consultancy services on SEO, SEO friendly content production and optimization, and conversion optimization since 2009. SEO consultancy of enterprise companies is Mert's unique expertise. He has been sharing and commenting on weekly critical developments from the SEO world for about three years with his newsletter "SEOs Diners Club." With the advantage of remote working, he continues to provide SEO consultancy to English-speaking countries, especially the United States, Australia, and the United Kingdom.

    Gianluca Fiorelli

    Gianluca Fiorelli is a well-reputed Strategic and International SEO Consultant, and he started working in the search industry in 2005, when he radically changed his professional life from working in the Italian TV industry to working as an SEO. In the past years, Gianluca has collaborated with businesses from all over the world like SIXT, Outsystems, Glassdoor and others, helping them obtain success in their international SEO expansion. Gianluca has spoken at conferences like Mozcon, Brighton SEO, International SEO Summit and SMX. He also has a personal blog where he shares his strategic vision of SEO and what he thinks the next SEO trends will be.

    Tory Gray

    Tory Gray has led, taught, and implemented international SEO for over 10 years. As Founder & CEO of Gray Dot Co., she’s built a dynamic, women-owned agency that delivers scalable strategies, actionable insights, and a refreshing dose of human kindness. Her extensive experience across product and marketing roles for in-house startups and reputable agencies informs Gray Dot’s unique, integrated approach to collaboration. Tory shares her deep knowledge as the host of the Opinionated SEO Opinions™ podcast, the senior advisor for several digital agencies, and a passionate mentor in the Women in Tech SEO community.

    Bill Hunt

    Bill is the President of Back Azimuth Consulting, which focuses on helping companies improve their Global Digital Marketing Strategies. Bill has extensive experience accelerating growth by implementing strategic centers of excellence that maximize ecommerce expansion at multinational corporations. Bill is the co-author of the best-selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press. This book has been adapted into the Search Marketing best practice guide for many global companies.

    Isaline Muelhauser

    Isaline Muelhauser is an International SEO Consultant at who specializes in multilingual websites. She loves good localized, well-performing content. Based in Switzerland, she juggles French, English and German to create SEO strategies that deliver results. Her credo is ‘ruthless prioritization’ meaning that if it’s not business critical = a threat, it is a ‘nice to have’ = not eligible for budget/resources. Isaline is famous for her no-nonsense approach. Additionally, Isaline hosts the WorkinSEO podcast and the one and only WTSPodcast. If you prefer to mingle with speakers and friends, join Isaline at a SEOnerdSwitzerland event.

    Stefan Mustieles

    Stefan is Founder & Partner at Stonechat Digital and has worked with some of the UK’s biggest brands including Tesco, Very and MoneySupermarket. With over a decade of experience specializing in Technical SEO and SEO strategy, Stefan has also worked in the affiliate marketing space where he was able to successfully roll out an international SEO strategy that enabled the brand to reach new audiences across the world, and in the process grew the company’s annual revenues to record breaking levels.

    Bryan Patio

    Bryan Christian Patio is the current SEO strategist at Tomedes, a translation company. Bryan is an experienced digital marketer with expertise in SEO. He has a proven track record of driving traffic and increasing revenue for Tomedes. He is also highly skilled in data analysis, which allows him to make informed decisions and develop effective strategies. He is a results-driven individual who is dedicated to achieving the goals of his clients. Bryan is passionate about digital marketing and is constantly staying up-to-date with the latest trends and technologies in the industry.

    Heba Said

    Heba has seven years of experience as an International SEO Specialist and Consultant. She began working in SEO by coincidence when she was trying to learn programming. A friend offered her a remote position as an SEO specialist and she had to learn and work at the same time. Since then, she has worked in-house for international companies, in agencies remotely, and is now freelancing. In that time, Heba has achieved a great deal of success in increasing her clients’ organic traffic.

    Dan Taylor

    Dan Taylor is the Head of Technical SEO at, an international bespoke SEO agency. He’s an experienced, multi-discipline digital marketing professional, predominantly specializing in SEO (technical and international). Dan has worked with a wide variety of companies, from LSE listed major British brands, to pioneering unicorn tech start-ups in San Francisco. Dan also speaks at SEO and tech conferences internationally, and writes for a number of industry blogs.

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