International SEO: Part 2

May 2, 2023 - 0  min reading time - by Danielle Escaro
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International SEO: Part 2

The ultimate guide to understanding and implementing a successful international SEO strategy

In the first volume of our e-book, we focused on the key steps to creating and putting into action your international SEO strategy. With the advice, anecdotes and personal experiences from some of the industry’s leading international SEO experts, we detailed the key steps you should take in setting up your strategy.

In the second volume, we will focus on some common mistakes you should try to avoid when it comes to international SEO.

Regardless of your level of expertise, we can, and have all, made mistakes. What happens when you make a mistake with your international SEO? Find it and fix it…fast.

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    They contributed to this e-book

    Veruska Anconitano

    Veruska Anconitano is a Multilingual SEO and Localization Manager and Consultant with 20 years of experience working with established brands that seek to enter non-English-speaking markets. Her work is at the intersection of SEO and localization, where she manages workflows and processes to facilitate the collaboration of both teams to increase brand loyalty, visibility, and conversions in specific markets. Leveraging her background in sociology, sociolinguistics, SFL, semiotics, and a master's in Data Science, she follows a culturalized approach to SEO and localization that merges sociology, neuroscience, and data.

    Sara Fernández Carmona

    Sara Fernández Carmona is an International SEO, Localization, and UX professional, with experience working with a diverse range of businesses, including B2B software companies, pharmaceutical e-commerce, and startups. Her expertise in these areas allows her to deliver effective and tailored strategies to help businesses succeed in international markets.

    Bastian Grimm

    Bastian Grimm is the CEO of Peak Ace and a renowned expert in large-scale international SEO and AI for digital marketing. With more than 20 years of experience in this field, he was named “Search Personality of the Year” at the 2019 European Search Awards. While Bastian is honored to be recognized on this level, he is equally passionate about giving back to the rapidly evolving community. One way in which he does this? Sharing his knowledge at international conferences and events, where he speaks on a variety of topics – including the future of search. Bastian believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 25+ languages, and the results speak for themselves.

    Motoko Hunt

    Motoko started the online work targeting the Japanese market in the mid 90’s and established AJPR in 1998. Since then, she has been providing SEO and PPC as well as other search marketing services to well known global brands who are targeting the Japanese market. She is a frequent speaker at search marketing conferences globally, and writes about SEO and digital marketing on industry websites and printed media.

    Myriam Jessier

    Myriam Jessier is an SEO expert with over 15 years of experience in the technical side of online marketing. She has been featured in publications such as Smashing Magazine and the Wix Content Hub, and has been invited to speak at numerous SEO and developer conferences around the world, covering topics such as image optimization, SEO QA, ecommerce strategies, and more. Her quirky personality and infectious energy bring a fun and unique perspective, making her a trusted expert for anyone looking to improve their website's visibility or learn more about the ever-changing world of SEO.

    Liraz Postan

    Liraz’s professional career started at 13 years ago where she fell in love with SEO and content. For the last 10 years, she has been leading SEO strategy with various companies including Outbrain, Plarium, Perion, and more.

    Eli Schwartz

    Eli Schwartz is the author of Product Led SEO, and he is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

    Natalia Witczyk

    Natalia Witczyk is an independent International SEO Consultant based in Barcelona. She specializes in Technical International SEO, or in simpler words: making sure that Google, Yandex, Baidu and other search engines understand the website the way intended. She is passionate about multinational approach and creating unique strategies tailored to each market, language, audience and search engine. Originally from Poland and with vast experience from the UK and now Spain, she is an active Mujeres en SEO (Women in SEO) Community member.

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