Before we even get to why SEO crawling is helpful, let us first understand SEO.
SEO stands for Search Engine Optimization and is the word used for a process designed especially to help your website’s visibility across various search engines. This is essential for your website to finally get more natural organic visitor traffic.
You can do your SEO using the right volume of the right keywords, images, and meta-data for your blogs.
However, there are many factors which influence the SEO of your website. This is where you need an SEO Crawler tool.
What is an SEO Crawler?
To begin with, remember that using a crawler is not the same as crawling as carried out by search engines. Crawlers are programs that go from one web page to another navigating the realms of the internet, while crawling refers to the process carried out by crawlers. When talking about search engines and their bots, crawling is a key step in the process of getting information about the internet to display as search results.
Crawling leads to indexing, wherein search engines would make records of the webpages their web bots have discovered and crawled. If your websites pages aren’t indexed, they can’t show up in search results.
However, when SEO crawlers do the same crawling for your website, they don’t index your webpages.
While this may sound like a bummer, it shouldn’t be. SEO crawlers help you as a marketer understand how a search engine looks at your website. This information will help you fix a website’s technical SEO.
Let’s look more closely at some of the aspects of technical SEO a crawler can help with:
Plagiarism is a strict no; all good content writers know that! However, there are various ways in which your website could be generating duplicate content. For instance, you may display the same products on your e-catalogue or you might have similar content in a different language, or your website’s content platform might generate two addresses for the exact same page.
All these problems count as duplicates. This may not seem like that big of a problem, but Google doesn’t forget. Your rankings can suffer if search engine bots detect plagiarism or replicas of already-live content. If your site is full of duplicate pages and content copied from other sources, it may even get reported and banned from search results.
Before the harm is done, get an SEO crawler.
An SEO crawler tool will tell you the pages that are the same or similar to other pages on your site. A good SEO crawler will even suggest the right canonical tags and redirects that can solve the problem.
To begin with, a redirect isn’t optimal for your technical SEO because it extends your navigation cycle and increases the time it takes for a user to load the final content. However, redirects are often necessary, particularly if you want to move your webpages. This being said, the usage of 301 and 302 codes for redirection may not turn out how you intended. You may encounter errors such as broken redirects or chains of redirects.
Broken redirects are where your visitor gets taken on an error page when they click on the redirect option.
In chains of redirects, a visitor gets directed from one page to another, to another… before arriving at the final page.. This stretches the process unnecessarily. You may even notice that your redirect pages sometimes point back to one another. This is called a redirect loop, in which case the broswer will show an error and your visitor can bounce off from your website feeling distraught.
An SEO crawler will help you find those failed redirects on your website easily, regardless of how big your website is or how bulky your web content is.
Yes, we mentioned that SEO crawlers don’t help you index your web pages or website, but they exist to analyse how indexable your website really is. On a website, there are several web pages, and the website owner may not want to index all of them. With a good SEO crawler, you can see the pages on your website that are available to be indexed, and which pages are forbidden from being indexed.
If there are some unwanted pages being indexed, you can use the meta robots tag. Doing so would make those pages non-indexable.
You can use an SEO crawler to view your site the way Google does. But there’s more: you can also use an SEO crawler to pinpoint technical SEO issues and find pages that need to be updated or changed in order to improve your SEO. SEO crawlers can help with issues like duplicate content, bad redirects, indexing issues, or even keyword strategy. You’ll still need to do the work to correct any problems the crawler finds, though!