SEO is evolving, so it’s only fitting that the SEO tools we use should evolve too.
Today, your site’s success doesn’t depend solely on crawlability or indexation; it also relies on quality, relevance, and precision at scale.
As search engines and AI agents get smarter, it’s clear that not all data is created equal. The content on your site is an increasingly important performance lever.
However, the reality for technical SEOs is harsh: auditing content across thousands, or even millions, of pages is slow, often yielding frustratingly surface-level metrics that fail to support strategic decision-making. Without proper context or clear priorities, identifying actionable insights quickly becomes overwhelming.
As more factors enter the search equation, technical SEOs need a better way to navigate this complexity. That’s where Oncrawl’s Content Lens comes in.
The hidden cost of ineffective content audits
Working in the search industry, you’re likely very aware of just how tedious content audits for enterprise sites can be. When pages are templated and boilerplates create noise, critical performance issues often remain hidden in plain sight. You can’t optimize what you can’t isolate. Traditional tools, however, force you to sift through mountains of irrelevant data to find what truly matters.
Even when tools highlight weak pages, they often fail to explain why. Generic metrics lack the nuance to answer critical questions like: Is the page truly relevant? Does it offer genuine user value? Are its title tags coherent and grammar polished enough to signal authority?
Content Lens was built to solve this problem. Powered by AI, it transforms vast datasets into clear, actionable insights. More importantly, it cuts through the noise by excluding boilerplates (which can dilute signals and complicate analysis) and focusing on user-visible, indexable content.
Whether you’re diagnosing a single landing page or reviewing an entire product category, Content Lens brings clarity to underperforming areas and provides the keys to understanding their root causes.
Inside the Content Lens
Oncrawl Lenses focus your analysis around real SEO challenges, giving you a sharper, more guided view of your site’s performance. The Content Lens is not just another reporting layer; it’s a new way of thinking about content performance.
At its core, Content Lens features a dual-layered evaluation system: a global performance score paired with detailed insights across five foundational pillars of content quality:
- Grammar and spelling: Essential for signaling authority and readability to both users and search engines.
- Title structure: Crucial for attracting clicks and clearly communicating a page’s topic.
- Keyword optimization: Ensures content aligns with user search intent.
- Meta tag optimization: Optimizes snippets for search results and social sharing.
- Relevance and user experience: Assesses overall value and user engagement signals.
Each page receives a Global Score (0 to 10), serving as an immediate benchmark of overall content health. This global score is composed of the five essential pillars, with each pillar independently scored from 0 to 10. These scores are derived from AI-driven evaluations that account for both technical compliance and contextual alignment.
For every score, Content Lens provides:
- A detailed explanation of how the score was determined.
- A targeted, page-level recommendation tailored to the specific issue. (For example, if a page scores low on ‘Title structure,’ Content Lens might recommend: ‘Rewrite title tag to include primary keyword at the beginning and ensure it’s under 60 characters.’)
Together, these scores provide a clear framework, highlighting broad performance trends and offering tactical recommendations. This layered approach ensures nothing important slips through the cracks and that no time is wasted chasing superficial fixes.
Leveraging Oncrawl’s segmentation capabilities, these insights can be further amplified. By using predefined page groups, Content Lens highlights performance signals within specific sections, templates, or topics. This makes it easier to detect patterns and pinpoint issues that might otherwise go unnoticed when viewing the site as a whole.
Regardless of if you’re analyzing product pages or blog content, segmentation brings sharper focus to your optimization strategy.
In short, Content Lens doesn’t just measure performance; it helps you unlock your content’s full SEO potential.
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From insight to action: Smarter content starts here
One of the biggest challenges when it comes to any technical SEO issue is turning analysis into action. Even the most comprehensive audit is only as valuable as its ability to help you make improvements. Content Lens is designed to help you overcome that challenge.
Content Lens represents a new standard for technical SEO audits—one that balances analytical depth with strategic execution. By combining AI-driven insights, page-level diagnostics, and a layered scoring system, it empowers SEOs to identify what matters most and act with confidence.
And to make action planning even more efficient, Content Lens includes a synthesized Actions for Improvement chart. This visualization aggregates all the page-level suggestions across a crawl and distills them into a prioritized list of improvements. It’s a strategic shortcut—helping SEOs identify which optimizations can be deployed at scale, across entire sections or templates, to drive immediate impact.
In practical terms, this means:
- Less time spent diagnosing problems
- Faster turnaround on fixes
- More confidence in prioritization
- Measurable impact on SEO visibility
This isn’t about adding more data. It’s about giving technical SEO teams the clarity, precision, and prioritization they need to make real, impactful changes.
From managing an enterprise level site to fine-tuning a focused set of high-value pages, Content Lens helps you uncover what’s underperforming and move from insight to impact – faster.
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