Oncrawl Lenses: SEO analytics with business impact
Transform your data into clear decisions built for the age of AI.
Modern SEO analysis for a changing search landscape
A new interface for SEO analysis
Oncrawl Lenses reimagine how you explore your SEO data through intelligent analysis filters that transform raw SEO data into business-focused insights designed for this new era of search. Lenses provide ready-to-use analytical journeys that help you optimize for visibility and AI-driven discovery.
- AI-driven insights across multiple lenses: Each lens reduces complex, multi-step SEO workflows into focused, actionable insights tailored to specific aspects of your SEO strategy.
- Jump straight to what matters: Each Lens is a business-focused entry point designed to help you analyze, decide, and prove SEO ROI.
- From setup to insights in just a few clicks: Pick the Lens adapted to your business and discover pre-set dashboards and crawl configurations.

Content Lens
Content Lens brings large-scale content evaluation into focus, with an interpretation framework tailored for SEO success.
The AI-driven feature identifies what’s holding your content performance back (duplication, structure, relevance, optimization) and delivers clear, prioritized improvement recommendation across your site.

Crawl Discovery Lens
The Crawl Discovery Lens eliminates the guesswork when it comes to analyzing your site’s structure. The lens maps your SEO funnel, highlighting key issues across your site that prevent pages from surfacing in search results. Build a solid technical foundation, faster.

Sanity Check Lens
Online visibility is a constantly moving target that can be disrupted by the smallest technical error. The Sanity Check Lens monitors your most business-critical pages and automatically detect problems or changes that could compromise your visibility before they lead to traffic loss.

Performance Lens
The Performance Lens measures load times and user experience signals (Core Web Vitals) that influence whether your pages are considered reliable sources. Resolve performance issues efficiently and increase your chances of appearing in AI summaries and search results.
