Structured data
Read Zero-click search: What is it and how to optimize for it 
Zero-click search: What is it?
The digital landscape is experiencing a significant shift due to the rise in zero-click...
Read Things not strings: Semantic and entity SEO 
Things not strings: Semantic and entity SEO
Stop thinking about keywords. Start thinking about topics. This is what search engines are...
Read Mastering Structured Data 
Mastering Structured Data
Mastering Structured Data A comprehensive look at implementing and maximizing structured data for SEO...
Read How to add extra Schema.org data into the Yoast SEO Wordpress plugin 
Schema.org data into the Yoast SEO plugin
For those not familiar with exactly what Schema.org structured data is and why it...
Read How Fashion Retailers Can Use Schema Markup to Bring Quality Traffic Home 
How Fashion Retailers Can Use Schema Markup
The pandemic that is raging across the world has changed life for all of...
Read 3 Tested Strategies to Brave the Zero-Click Search Hurricane 
Brave the Zero-Click Search Hurricane
No-click or zero-click searches are dominating the browser-based searches on Google. It’s true –...
Read A Structured Data Forecast for 2020 
A Structured Data Forecast for 2020
Structured data, the standardized format for classifying web content, will be more important to...
Read How to use Schema.org structured data for companies and people 
How to use Schema.org structured data
In this article I will be looking at what exactly Schema.org structured data is,...
Read Structured Data and Search Intent: The ultimate SEO trick?
Structured Data and Search Intent: The ultimate SEO trick?
What is structured data Structured data is the term used for any information contained...