Big Data refers to very large datasets. With Big Data, the tools and procedures that would have been used to process them manually are no longer efficient, or even feasible. As the size of websites and the data we collect about them grows, Big Data has become a real issue for many SEOs and digital marketers.
Handling Big Data revolves principally around the ability to obtain and exploit full datasets for SEO and digital marketing topics. Many tools limit exports, or provide data in a format that needs to be modified for further use. In other cases, your data is sampled, aggregated, or truncated when exported, making it difficult or impossible to work with the full dataset.
If you are working with Big Data, you should look for platforms that are built on Big Data principles. If they provide analyses, they should use algorithms that are compliant with Big Data volumes, as Oncrawl does. As a Big Data platform, Oncrawl also offers full exports of raw data, Parquet formats, and direct connectors to obtain data like log files from other platforms (for example: Amazon S3) or to send data to other platforms (for example: Dataiku).