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Handle Big Data volumes for SEO

Address digital marketing issues through data science in a way appropriate to large volumes of data

What is Big Data and how is it handled in digital marketing and SEO?

Big Data refers to very large datasets. With Big Data, the tools and procedures that would have been used to process them manually are no longer efficient, or even feasible. As the size of websites and the data we collect about them grows, Big Data has become a real issue for many SEOs and digital marketers.

Handling Big Data revolves principally around the ability to obtain and exploit full datasets for SEO and digital marketing topics. Many tools limit exports, or provide data in a format that needs to be modified for further use. In other cases, your data is sampled, aggregated, or truncated when exported, making it difficult or impossible to work with the full dataset.

If you are working with Big Data, you should look for platforms that are built on Big Data principles. If they provide analyses, they should use algorithms that are compliant with Big Data volumes, as Oncrawl does. As a Big Data platform, Oncrawl also offers full exports of raw data, Parquet formats, and direct connectors to obtain data like log files from other platforms (for example: Amazon S3) or to send data to other platforms (for example: Dataiku).

400 000 000 pages crawled monthly

300 000 000+ URLs in crawled websites

500 000 000 bot hits and organic visits processed in log files per day

Does your company need solutions for Big Data in SEO?

If your company manages large websites, or large volumes of SEO-related data, Big Data solutions are a must. They’re also highly recommended if your company includes a data analyst or a data science department that already works with large volumes of data: by ensuring compatibility with SEO data, you’re taking the first step to make sure that your SEO data can be used correctly in strategic analyses and decision-making.

What makes Oncrawl a reference for Big Data in SEO?

Oncrawl’s Big Data orientation is built into its DNA. Developed specifically for use with the biggest national e-commerce websites, Oncrawl has used Big Data algorithms from the start; the platform was developed from the first with processes and architecture scaled for Big Data, and has grown with particular attention to compatibility with your Big Data technological stack.

What do you need to be able to manage Big Data volumes in a digital marketing context?

Technical SEO Crawler

Crawl massive websites with or without JavaScript, and integrate extensive URL-related data.

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Technical SEO API

Discover a robust, broad-reaching API for all your crawl and website performance data.

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" Perfectly suited for precise processing of very large volumes of data. Both rich in advanced SEO features (Inrank analysis, JS rendering crawl, cross-referencing of external URLs/data segmentations) and very fast on large volumes of pages. Oncrawl is like an SEO wizard that answers all the questions! A perfect tool to roll out an SEO data-driven strategy. "

Erlé Alberton Head of SEO at Reezocar

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