This list of free SEO tools will hopefully help you in your daily SEO work. Because Google guidelines are perpetually moving, website optimization cannot be done without any support. These nine tools and guide will help you gain time and optimize your website rankings.
#1 Google Page Speed Insights
The page speed refers to the time your web browser takes to load a page on a device. A slow loading page can affect how your website is ranking. A low page speed can also increase your bounce rate since your visitors will just go away if it takes too much time to display an information. Google PageSpeed Insights offers insights about your page speed starting from a URL of choice. The PageSpeed score ranges from 0 to 100 points. A score over 85 shows the page is performing well.
We tried this app with Moz website. The app draws a clear visualization of the website performances. As you can see below, the app splits the results between UX and page speed. For instance Moz mobile website gets 66 points for its UX and 70 points for its page speed which means there is some improvements to do. It is also possible to access further informations to see the details.
#2 Google Analytics
Google Analytics gives you feedback about your website performances. From a range of parameters, the app draws a clear insight about your traffic and where it comes from, your audience features, the type of device used and other useful informations. You will access all the informations you need to monitor your website performances and your ROI. In the report below, you can see from which sources your visitors come, your bounce rate, the number of sessions, etc.
#3 Google Trends
Which topics are hot on the web? What are people talking about and searching? Google Trends allows you to seek keywords by popularity, compare them and get insights. These insights will help you to know on which segment you should focus on and to decide which keyword are the most relevant for your activity or product.
#4 Keyword Tool
Keyword Tool provides a variety of long-tail keywords suggestions based on one keyword. The free version can be very useful for your content strategy and for organizing your keyword optimization. You can search your keywords by country and on different search engines.
#5 Siteliner
Duplicate content is an obsessive fear for any SEO manager. Siteliner finds out if there is any duplicate content on your website . Type in your URL and the app shows you clear results of what is duplicated inside of your blog and displays insights about your links. You can access details to see more precise information.
#6 Copyscape
As Siteliner, this free SEO tool detects duplicate content but outside of your blog. It tells you if there is any plagariasm of your content on other websites.
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#7 Google Webmaster Tool
This app gives you feedback about your SEO by offering data, tools and diagnostics. It helps you respect the Google guidelines. But the fact is, it does not give you an exhaustive overview or comprehensive details. How to be sure your top product pages are easily crawlable and indexable for Google and respecting all the factors that are important for good rankings? See tool 13 to get the answer!
#8 Google Keyword Planner
This app can be a great partner for your Adwords strategy or simply just to know what keywords people are looking for. Google will sort out data about monthly search volumes, competition, suggested terms, etc.
#9 Moz Toolbar
The Moz Toolbar is a browser extension that provides important SEO metrics on search engine performances of every page you visit like Domain Authority and Page Authority and much more.
