Why focusing on orphan pages?
An orphan page is a page known by search engines like Google but which is not linked from your internal linking structure. There are tons of reasons why you have orphans and several ways to tackle them.
Why orphan pages are a big SEO issue?
As orphans are not linked from your structure, they don’t receive any internal popularity. If they don’t get any backlinks, chances are they can’t rank. They are also consuming your crawl budget, so as you are not driving GoogleBots to the right pages, orphans can harm your SEO.
- Detect how many orphan pages your website has
- Determine how much of your crawl budget your orphans are consuming
- Spot if your orphans are active pages
All orphan pages are not equal
Sometimes, you generated orphan pages just because a link node was broken on your website. With our Data Explorer you can easily spot where is the pain point. Then, there are many things you need to check and that OnCrawl helps you answer.
- Do my orphans receive backlinks?
- Do they receive organic traffic?
- Do they rank?
Know how to take action (active orphans, crawl frequency…)
Good ways to deal with orphan pages are thinking about adding a “Disallow” rule in your robots.txt, use the Meta-Robots tag, setting up a 301 redirect or simply adding a link to your orphans. You can learn how to manage those rules and take action thanks to OnCrawl combined analysis.
- Determine the best way to deal with orphans
- Take advantage of content from your orphan pages by analysing crawl frequency
- Save on your crawl budget and get better rankings