General SEO
Explore SEO fundamentals, algorithm updates, and strategic advice, explained by those who work with them daily.
Read How infographics can improve your SEO 
How infographics can improve your SEO
When researching a complex topic, we all want to find something that briefly explains...
Read SEO competitor analysis: What can we learn? 
SEO competitor analysis: What can we learn?
If you’re not sure what competitive analysis is, it’s simply the process of studying...
Read Google algorithm updates in 2022 
Google algorithm updates in 2022
Every year, SEOs anticipate that Google will implement a number of algorithm updates. Whether...
Read Senior SEO: What skills do you really need? 
Senior SEO: What skills do you really need?
The SEO Specialist figure is somehow mythological, orbiting within the digital world and whose...
Read 8 Things that SEO beginner guides miss 
8 Things that SEO beginner guides miss
Learning SEO from scratch is like directly hurling yourself into a black hole: few...
Read How to address irrelevant image thumbnails in SERP 
How to address irrelevant image thumbnails in SERP
A Google SERP image thumbnail is an important feature since it can result in...
Read Top 5 tags and meta tags that improve SEO 
Top 5 tags that improve SEO
Contrary to popular belief, SEO is not just about link building and adding high...
Read 8 tips to improve your SEO processes 
8 tips to improve your SEO processes
The creation and presentation of an SEO strategy is often the focus of industry...
Read The challenge of visual search for your organic positioning strategy 
The challenge of visual search
In digital marketing, there’s no chair that lasts 100 years and, if we’re talking...