General SEO
Explore SEO fundamentals, algorithm updates, and strategic advice, explained by those who work with them daily.
Read 8 Things that SEO beginner guides miss 
8 Things that SEO beginner guides miss
Learning SEO from scratch is like directly hurling yourself into a black hole: few...
Read How to address irrelevant image thumbnails in SERP 
How to address irrelevant image thumbnails in SERP
A Google SERP image thumbnail is an important feature since it can result in...
Read Top 5 tags and meta tags that improve SEO 
Top 5 tags that improve SEO
Contrary to popular belief, SEO is not just about link building and adding high...
Read 8 tips to improve your SEO processes 
8 tips to improve your SEO processes
The creation and presentation of an SEO strategy is often the focus of industry...
Read The challenge of visual search for your organic positioning strategy 
The challenge of visual search
In digital marketing, there’s no chair that lasts 100 years and, if we’re talking...
Read How to use heatmaps to level up your SEO strategy 
How to use heatmaps to level up your SEO strategy
Can’t quite figure out why customers aren’t tapping that ‘add to cart’ button? Or...
Read Google Analytics 4 vs. Universal Analytics: Comparing Metrics 
GA4 vs. UA: Comparing Metrics
The deadline to implement Google Analytics 4 is quickly approaching. If your website relies...
Read 5 KPIs to measure a successful e-commerce SEO strategy 
5 KPIs of a successful e-commerce SEO strategy
Despite the slow overall economic activity in the past two years due to the...
Read Custom Search for SEO: Analyzing Search Intent with Google’s Programmable Search Engine and its Custom Search JSON API 
Custom Search for SEO
What is the lifeblood of search engine optimization these days? Exactly, search intent. Or...