General SEO
Explore SEO fundamentals, algorithm updates, and strategic advice, explained by those who work with them daily.
Read How to use heatmaps to level up your SEO strategy 
How to use heatmaps to level up your SEO strategy
Can’t quite figure out why customers aren’t tapping that ‘add to cart’ button? Or...
Read Google Analytics 4 vs. Universal Analytics: Comparing Metrics 
GA4 vs. UA: Comparing Metrics
The deadline to implement Google Analytics 4 is quickly approaching. If your website relies...
Read 5 KPIs to measure a successful e-commerce SEO strategy 
5 KPIs of a successful e-commerce SEO strategy
Despite the slow overall economic activity in the past two years due to the...
Read Custom Search for SEO: Analyzing Search Intent with Google’s Programmable Search Engine and its Custom Search JSON API 
Custom Search for SEO
What is the lifeblood of search engine optimization these days? Exactly, search intent. Or...
Read The Rise of Multimodal and Multilingual Search 
The Rise of Multimodal and Multilingual Search
Extending search beyond textual queries and removing language barriers are recent trends shaping the...
Read Google Trends and SEO : 8 Ways To Use It 
8 Ways to Use Google Trends for Better SEO
Watching trends keeps you up-to-date with the latest news. You see what has changed,...
Read Google algorithm updates in 2021 
Google algorithm updates in 2021
Discover the list of Google algorithm updates of 2021. It was a full year...
Read Search intent: a guide to implement it in your SEO strategy 
Search intent & SEO strategy
Satisfying user intent should be the main goal of anyone putting content out on...
Read Google for Jobs and SEO: 5 checks to optimize your job offers 
Google for Jobs and SEO: optimize your job offers
First seen as a threat to job boards when it was launched, Google for...