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Using Oncrawl for news and media websites

On news websites, technical elements that affect the publisher’s ability to be recognized as a reliable news source by search engines, and to get articles indexed as soon as they are published, carry significant business weight.

The analyses that make a difference for publishers in an increasingly challenging context

Improve site structure and internal link equity

Valuing articles that draw organic traffic means balancing pagination, depth, and publication dates, and using site sections, topic tabs, and navigation to promote related articles and take advantage of trending topics. Oncrawl will help you find the right structure to promote older pages, track crawlability on new articles, understand whether internal linking influences Discover performance, and more.

Analyze author or topic performance

In the age of EEAT, post-HCU, and opaque Core Algorithm Updates, Oncrawl helps you leverage editorial insights on topics, journalists, and community reactions to find out what works best to rank in search engines and feeds, and what most reliably draws the audiences you’re targeting.

Explore how Oncrawl can help you build a Google Discover strategy

BILD, a leading publisher in the German market, uses Oncrawl data to better understand and focus their efforts on the metrics that really influence Google Discover. It can be difficult to understand how Discover works and what you should do to get your articles to appear in it. BILD demonstrates how to verify and fine-tune Google’s broad guidelines by auditing your site.

Learn how to find what really works in Discover

Companies like yours use Oncrawl to monitor their website health

Our clients' results speak for themselves

  • "I'd recommend Oncrawl for technical SEO challenges."

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    “What I really enjoy is that you have pre-defined reports but can also export all the data raw if you like. Big bonus points for the seamless API. Even bigger bonus points for being able to cross-reference with the GSC API and even simple spreadsheets – huge value add when building custom SEO models.”

  • "Oncrawl: My Go-To for Technical SEO"

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    “Oncrawl is key for analyzing large marketplaces and tracking Googlebot. Its strength: combining crawl data, bot hits, and external sources to uncover high-impact SEO actions. I also love the scraping feature and insights on emerging bots like ChatGPT.”

  • "Reliable, Insightful & Actionable for Large Sites"

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    “Oncrawl is my go-to for large sites. Reliable and clear, it visualizes data and offers powerful segmentation. The monitoring system detects issues early. Combining crawl and live log analysis, it helps make smart SEO decisions that improve performance and ROI.”

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