That’s a wrap for We Love SEO 2024!
The 9th edition of We Love SEO took place on December 5, 2024 in the form of a full-day digital event.
Over the course of six sessions, we welcomed 11 of the industry’s leading experts to share their insights and discuss the latest trends in SEO and search marketing.
For those of you who couldn’t attend or for those who would like to rewatch their favorite session, we’ve got you covered. Below you can access the individual session replays.
Let’s start with the key takeaways (Best SEO advice)
The first session of We Love SEO 2024 starts with what we traditionally consider to be the end of a conference or presentation, the key takeaways.
Three industry experts, Crystal Carter, Andrea Moro and Dani Leitner, share some of the best SEO advice they have received over the course of their careers and delve into how it can be applied for the coming year.
Crafting your brand story: A guide to driving e-commerce success
In session two of We Love SEO, Rejoice Ojiaku explores how aligning your SEO strategies with your brand’s core identity can enhance your e-commerce efforts.
Learn how to identify your brand archetype and weave it into your SEO content, creating a more authentic and effective online presence.
5 phases of NLP: Theory, practice, and implications for search marketers
In session three, Lazarina Stoy explores the five phases of Natural Language Processing (NLP) development —lexical analysis, syntax analysis, semantic analysis, discourse integration, and pragmatic analysis—and their relevance to SEO.
She shares no-code strategies and templates for implementing these phases and presents SEO projects that leverage each phase to enhance content strategy. In her talk, Lazarina also offers practical SEO applications, projects and free-to-use templates from the MLforSEO resource library to help you develop these essential skills in a hands-on way.
<Decoding/> the language of devs
This talk focuses on bridging the communication gap between SEOs and developers to improve collaboration. Nikki Halliwell explains how to clearly present SEO requirements to dev teams, break down common barriers, and work together to meet shared KPIs.
She also provides actionable insights into creating a smooth workflow, ensuring technical implementations align with SEO strategies, and fostering a collaborative environment for mutual success.
AI & Search: Where do we stand? Is it important?
Session five of We Love SEO focuses on AI and its integration in everyday search and SEO. During this panel discussion, Syphaïwong Bay, Kevin Indig, Corentin Mirande and Andreas Voniatis discuss how much of the use of search is already driven by AI, how it’s being used for content creation, and other ways search professionals can utilize AI.
Looking Ahead: SEO Industry Predictions for 2025
Get ready to dive into the future of SEO! In this keynote, Helen Pollitt unveils her predictions for 2025, exploring five critical areas of the SEO landscape: the industry’s evolution, strategic approaches, implementation techniques, the shifting behaviors of search engines, and the effects on our careers.
She also shares grounded insights that prepare you for what lies ahead. If you’re curious about where SEO is heading and eager to stay ahead of the curve, this is the session for you.
Thanks to all the brilliant speakers and we look forward to seeing you in 2025 for an in-person edition of We Love SEO!
