It’s a pleasure to announce our new product release: the integration of Google Analytics data to our SEO dashboards. We have been working pretty hard on this subject all summer and we are very pleased to introduce it to you.
We always want to provide the best SEO tools to our users and that’s why we know having key data about your SEO and SMO traffic and user behavior is important to monitor your SEO performance.
When you connect to your account and select a project, a new section has appeared called ‘Traffic Analysis’. You can activate that feature and cross your data from your Google Analytics with your crawl data.
What can I analyze with Traffic Analysis?
Our new feature focuses on three main points: your SEO traffic, SMO traffic and user behavior. We then compare those analytics data with your crawl data to detect how your on-site elements can lower or improve your SEO, SMO traffic and how they positively or negatively influence your user behavior.
Monitor the impact of your SEO traffic
With Oncrawl Traffic Analysis, you can analyze how your bounce rate, average time by session, new visitors and returning visitors are impacting the quality of your SEO traffic. Moreover, you can measure the weight of main tags, load time, inlinks, word count and structured data on your SEO traffic.
This new feature does not end there as you can identify how sessions by days, by engine, by group, by depth and how active and inactive pages by group and by depth influence your rankings and thus your SEO traffic.
Finally, you are able to track the characteristics of your most active SEO pages, discover your active orphan pages and know how many SEO visits they generate.
Analyze the influence of your SMO traffic
Traffic Analysis also helps you detect how bounce rate, average time by session, new visitors and returning visitors are impacting the quality of your SMO traffic.
You can understand the impact of Open Graph, Twitter Cards quality, load time and word count evaluation on your sharings and SMO traffic.
Furthermore, you are now able to monitor your SMO sessions by social network and group, to detect your most SMO active pages by Open Graph and Twitter Cards metadata and your most SMO active and inactive pages by group and depth.
Go further and highlight the characteristics of your most active SMO pages, discover your active orphan pages and know how many SMO visits they generate.
Understand the impact of user behavior
As user behavior also impacts your rankings, you need to know which elements on your website can positively or negatively impact your user experience.
That’s why you get clear insights about your bounce rate evaluation by new visitor, returning visitor, desktop or mobile. You can also know how your status codes and in particular 4xx errors and 3xx impact your bounce rate and thus the quality of your traffic.
Then, you can analyze your average bounce rate and average time by session by group, by load time, by word count, by images, by user language, by device and by screen size.
How can I activate Traffic Analysis?
To set up this new feature, you need to have at least a Business plan. For the moment, that feature is in beta, so you need to ask us to activate it when subscribing to a Business plan.
Then, when setting up a new crawl, you will need to choose:
- Your GA account
- Your website
- And the analytics view