The deadline to implement Google Analytics 4 is quickly approaching. If your website relies on year-over-year data to measure performance and you plan on setting up GA4, you’ll need to do so before July 1, 2022.
However, there may be some changes and updates you should be aware of before making the switch. This article explains which metrics are comparable between GA4 and Universal Analytics based on Google’s support.
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Comparing metrics: Google Analytics 4 vs Universal Analytics
What to expect when comparing metrics between Google Analytics 4 and Universal Analytics. As you set up Google Analytics 4, you may want to compare the reported results in your Google Analytics 4 property against those in your Universal Analytics property. This article explains the extent to which you can and cannot compare metrics between Universal Analytics and Google Analytics 4.
|Total user||Primary user metric in UA|
|Session||aka Session Start|
Session/Traffic based acquisition
|Session/Traffic based acquisition|
Bounce Rate vs Engagement Rate