A guide to testing Google Lighthouse
As an SEO or a digital marketer, you’re probably a little more than familiar...
Google updates and image SEO: What you should know
As Google has announced the pending changes to its Core Web Vitals metrics, what...
In times of E-E-A-T: Simple SEO is not enough
In May 2014, I wrote a post titled “Branding and the new Google ranking:...
Best Google Chrome extensions for SEO
As an SEO, we are usually checking different types of data for different URLs...
How to use Google's Indexing API with Python
Gone (well almost) are the days when you needed to wait around for the...
Google algorithm updates in 2022
Every year, SEOs anticipate that Google will implement a number of algorithm updates. Whether...
What happens if Google picks the wrong canonical?
Canonical URLs exist to save your website from the problems that arise with ‘duplicate...
The importance of the Helpful Content Update
What is the Helpful Content algorithm update? Last week, Google announced the release of...
GA4 vs. UA: Comparing Metrics
The deadline to implement Google Analytics 4 is quickly approaching. If your website relies...
5 KPIs of a successful e-commerce SEO strategy
Despite the slow overall economic activity in the past two years due to the...
Log File Analysis: the Smart Alternative to GA
Do you know what’s happening on your website every day? The first thing that...
8 Ways to Use Google Trends for Better SEO
Watching trends keeps you up-to-date with the latest news. You see what has changed,...
Google algorithm updates in 2021
Discover the list of Google algorithm updates of 2021. It was a full year...
Google for Jobs and SEO: optimize your job offers
First seen as a threat to job boards when it was launched, Google for...