Fresh content deserves fast indexing and lasting visibility lasting visibility
Technical SEO for publishers who need search and AI engines to find, index, and surface their content before the moment passes
Key challenges for news and media SEO
Publishers compete on speed and relevance, but technical SEO issues can silently undermine both.
- New articles need to be crawled and indexed before they lose timeliness.
- Crawl budget wasted on low-performing sections instead of high-traffic content.
- Duplicate and outdated content diluting authority across large archives.
- Limited visibility into what drives performance in Google Discover versus Google Search.
How Oncrawl supports news and media sites
Built for publishers navigating the intersection of editorial speed and technical precision.
Optimize crawl budget for fresh, high-value content
Identify which sections consume the most crawl budget and whether that matches their SEO contribution. Reallocate crawl resources to the content that drives traffic.
Audit your Discover performance with the Google Discover Lens
Cross-reference crawl data with GSC Discover metrics to find insights and opportunities to improve your performance. Examine how technical factors correlate with Discover performance and track your visibility over time.
Improve site structure and internal link equity
Balance pagination, depth, and publication dates to promote both trending and evergreen content. Ensure internal linking supports discovery across topics and sections.
Analyze editorial performance by author or topic
Use custom segmentation to assess which journalists, topics, or content formats generate the strongest SEO results, and help editorial teams make data-informed decisions.
Real results from news and media teams
+194% SEO traffic
in 12 months
→ Paris Match
3 million AMP pages removed
without losing rankings
→ Future
Our clients' results speak for themselves
"The tool we can't do without at Future"
“Oncrawl is an invaluable tool we use daily at Future. The ability to overlay crawl data, server logs, analytics, and Search Console in one single place is incredibly powerful, making it easy to surface insights and pinpoint areas of weakness and opportunity. We don’t know what we’d do without it.”
