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Fresh content deserves fast indexing and lasting visibilitylasting visibility

Technical SEO for publishers who need search and AI engines to find, index, and surface their content before the moment passes

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Key challenges for news and media SEO

Publishers compete on speed and relevance, but technical SEO issues can silently undermine both.

New articles need to be crawled and indexed before they lose timeliness.
Crawl budget wasted on low-performing sections instead of high-traffic content.
Duplicate and outdated content diluting authority across large archives.
Limited visibility into what drives performance in Google Discover versus Google Search.

How Oncrawl supports news and media sites

Built for publishers navigating the intersection of editorial speed and technical precision.Optimize crawl budget for fresh, high-value content
Identify which sections consume the most crawl budget and whether that matches their SEO contribution. Reallocate crawl resources to the content that drives traffic.

Understand what performs in Google Search and Google Discover
Use GSC integration and segmentation to correlate technical factors like depth, internal linking, and load time with impressions in both Google Search and Google Discover feeds.

Improve site structure and internal link equity
Balance pagination, depth, and publication dates to promote both trending and evergreen content. Ensure internal linking supports discovery across topics and sections.

Analyze editorial performance by author or topic
Use custom segmentation to assess which journalists, topics, or content formats generate the strongest SEO results, and help editorial teams make data-informed decisions.

Real results from news and media teams

+194% SEO traffic
in 12 months
→ Paris Match

Paris Match discovered their "Live" section was heavily crawled but underperforming in SEO. By reallocating crawl budget to high-traffic sections, they saw a 194% increase in SEO traffic over the course of one year.

3 million AMP pages removed
without losing rankings
→ Future

Future used Oncrawl to guide the removal of 3 million AMP URLs across their platform. Despite a significant drop in crawl frequency, search performance remained stable. Core Web Vitals stayed strong and crawl budget was successfully reallocated.

Our clients' results speak for themselves

"The tool we can't do without at Future"

“Oncrawl is an invaluable tool we use daily at Future. The ability to overlay crawl data, server logs, analytics, and Search Console in one single place is incredibly powerful, making it easy to surface insights and pinpoint areas of weakness and opportunity. We don’t know what we’d do without it.”

See what Oncrawl can do for you

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