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Prevent crawl budget waste

Increase your chance to rank pages and improve your website’s quality as seen by search engines

What is crawl budget?

Crawl budget is the maximum number of pages a search engine crawls on a website in a given amount of time. It is basically the attention that Google will give to your website. If your crawl budget is insufficient, parts of your site will be very slow to be discovered and ranked by Google and by other search engines. This means missed opportunities to drive qualified traffic and conversions. But unfortunately there’s no way to increase your crawl budget, though major changes on a website can spur Google to “rediscover” large portions of the site. For most websites, crawl budget is managed by Google and never needs to be a concern. But the larger your website is, the more important the crawl budget becomes.

When your crawl budget is “spent” on pages that should not be searchable, it can prevent priority pages from being indexed and ranked. And though you can’t get “more” crawl budget, you can direct bots to priority pages in order to better spend the budget you have. With Oncrawl, you can combine data from crawls and server logs to detect parts of your site that waste crawl budget, find the pages that need more attention, and confirm changes in Googlebot behavior after you make improvements.

438 355 000 log lines for bot hits and organic visits processed daily

4 500 000 URLs that didn't need to be crawled (Case Study)

x2.5 crawl frequency (Case Study)

Do you need to optimize your crawl budget?

Google representatives have repeatedly stated that many sites don’t need to worry about their crawl budget. However, if you have a big site like most job boards, classified ads listings, or online publications, you’ve probably found that you have enough pages that optimizing crawl budget can make a difference in that key area: getting new pages indexed quickly.

How can Oncrawl help you rank pages faster?

You want to get better rankings faster by helping Google and other search engines understand what’s important on your site. You also want to keep Googlebot away from parts of your site that shouldn’t be indexed. That’s exactly why you should use Oncrawl:

Day-to-day monitoring of which site sections consume the most/least crawl budget
Check how long it takes between when a page is discovered by search engines and when it gets its first organic visits
Make sure that your priority pages are crawled when they are updated
Ensure that new pages are crawled shortly after they are published
Identify the differences in how your site is treated by Google, Bing, Baidu and Yandex

What do you need to optimize your crawl budget?

Technical SEO Crawler

Run a complete crawl of your website to understand how your priority pages are distributed and verify the technical attributes that make them accessible to Googlebot.

Learn more

Technical SEO Log Analyzer

Use your server logs to reveal and monitor search engine bot behavior on your site to discover which sections are crawled the most–and the least.

Learn more

" I try to increase the number of indexed pages so I have to optimize the crawl budget that Google dedicates to my sites. For example, I can identify pages with a strong value, poor content, duplicated content… isolate and update them… and thus optimize the crawl. Oncrawl has allowed me to see our site just like Google does, and if you want to understand what Google wants, this is indispensable. "

Julien Ferras SEO Project Manager at Lagardère

Read the case study

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