Should you be looking at how to automate and industrialize your SEO process?
Choosing whether to industrialize your SEO process depends on many things, including the cost of industrializing–both monetary and in man-hours–and the benefits of automation. In agencies that regularly handle large sites for enterprise customers, and in international brands with many sites that face the same type of issues but need different solutions for each market, automation can be necessary to promote technical SEO from a basic maintenance procedure to a strategic axis for product and marketing.