Content marketing
Evaluate your content performance and focus on the right metrics from number of words, to structured data or n-grams analysis.
Read Single Page SEO Auditing for a Content Marketer 
Single Page SEO Auditing for a Content Marketer
Content marketing is a numbers game. Even if you get everything right, there’s still...
Read Building tools to understand content performance 
Building tools to understand content performance
Content is one of the primary forces driving an inbound marketing strategy, and SEO...
Read Technical SEO + Content: A Match Made in SEO Heaven 
Technical SEO + Content Marketing
Many search engine optimization pros claim to have the “secret sauce” to increase rankings...
Read Blog content pruning: Improve your content based on research 
Improve your content based on research
Most people think good SEO and content marketing means creating new content every day....
Read How neural matching can change SEO content creation rules 
How neural matching can change SEO content creation rules
As SEO and the field of data science draw closer, Google is taking a...
Read How to Write Web Copy That’s Made for Conversions 
How to Write Web Copy That’s Made for Conversions
Writing SEO-friendly content is just one piece of the puzzle for SEO pros and...
Read Applying A Content Audit For Your Business 
Applying A Content Audit For Your Business
A content audit is a vital piece of any company’s content marketing strategy. On...
Read Blog Tags and Categories: How to Optimize Them for SEO 
Blog Tags and Categories: How to Optimize Them
With Google looking in ever more sophisticated ways to promote sites with relevant, valuable...
Read Cut off the dead weight: pruning for SEO
Cut off the dead weight: pruning for SEO
Is Your Website Sinking? This Strategy Might Save It. One of the use cases...