NoFollow attribute: History, usage and impact

NoFollow attribute: History, usage and impact

What is the NoFollow attribute?

The NoFollow attribute appeared in January 2005 in order to prevent comment spamming. In September, Google was recommending to use it for paid links as well. Indeed, some commenters were trying to fool Google’ ranking algorithm by integrating links with a lot of over-optimized keywords. Certain websites were over ranked in the search engine results because of the high amount of artificial links pointing toward them.

In fact, NoFollow is a value that can be assigned to the rel attribute of the HTML code to tell search engines not to count a link in the search engine’s index […]

Everything you need to know about the mobile-friendly update

Everything you need to know about the mobile-friendly update

Google mobile-friendly update has been recently the hottest topic in the SEO world. The “mobilegeddon” has feared a lot of website owners during the past few weeks. That update, that has been released on the 22th of April, concerns mobile websites.

Ranking criterias have changed in favor of more mobile-friendly websites. As Google wants to expand the “use of mobile-friendliness as a ranking signal.”

But don’t be afraid, it’s just one of the multiple updates Google has launched and studies have shown that it won’t drastically affect your rankings if your website is not optimized for mobile. But you should definitely be aware of its impact.
Today 30% of traffic […]

Yes, we have a free version of Oncrawl!

Yes, we have a free version of Oncrawl!

Since we demoed Oncrawl at SEOcamp, you’ve been a lot to ask for a free version of the product besides our Free Trials. As we are about to have our 2nd birthday at Cogniteev (the R&D team behind Oncrawl) we thought it could be the right time to do so.

I am really pleased to announce that you can try Oncrawl for free !

So what will you get with your free plan?
[…]

Meta Tags: impact on your SEO and good practices

Meta Tags: impact on your SEO and good practices

Meta tags are part and parcel of your SEO. These tiny descriptions which are invisible onpage must not be forgotten. They describe your content, tell search engines what your page is about and thus increase your website ranking.

Meta tags are located in the HTML (more precisely in the head of your HTML document) and are only visible to search engines. However, there are different kinds of meta tags and not all of them work the same way. Some worths to take time to optimize them whereas others are not as useful as they used to be.

This post aims to give you more […]

The 10 SEO blogs you should be reading in 2015

The 10 SEO blogs you should be reading in 2015

Articles with SEO tips are floating around the internet. Like in our top influencers post, there is a few sources you do not want to miss if you desire to keep up with all the latest news.

This top 10 provides all the resources and informations you might need for your business development, your content curation or even your own knowledge. From the most reputed to the less known but not less skilful, this article offers the perfect SEO kit.

[…]

A complete Guide: How to optimize your articles for Google

A complete Guide: How to optimize your articles for Google

There are a few rules to respect if you want to maximize your ranking in search engines. Your article needs to be thought in terms of SEO if you wish people to find it in their search engine results. But on the other hand, it shouldn’t look like as if you have written your article for the crawlers.

Search engines reward useful content and not over-optimized content.

This article is a step by step guide to optimize your content for Google and be sure your informations will be found by your targets.

[…]

5 tips for writing compelling headlines that fit your SEO

5 tips for writing compelling headlines that fit your SEO

Powerful headlines matter as much as your article content and even more! As copyblogger says “eight out of 10 people will read your headline copy, but only two out of 10 will read the rest.” As the first catching sentence of your article, be sure to choose the right words and structure if you want your audience to read your post.

Web writing is meant to be read and shared. And compelling headlines respecting some basic rules have a higher chance to be shared and to increase your social signal value.
This value refers to any link from a user’s social media account […]

The 6 ultimate SEO trends you need to consider

The 6 ultimate SEO trends you need to consider

The importance of SEO has been continuously growing over the past few years and definitely has an impact on your business. You should embed an inbound marketing plan in your overall marketing strategy and SEO (as a part of your inbound marketing plan) is a good way to drive targeted audiences to your site. So here are the latest trends in SEO for 2015 that you should take in account.

[…]

Top 20 SEO influencers to follow on Twitter

Top 20 SEO influencers to follow on Twitter

If you are trying to keep up with all the latest news running about SEO, you might struggle a bit and find yourself lost in the wide range of possible sources.

The amount of accounts dealing with SEO stuff is huge on Twitter and not all of them offer the freshest updates.

Here is a top 20 of SEO accounts you should definitely follow:

[…]