Combine your Google Search Console data and crawl data to understand how your technical and on-page SEO metrics influence your organic search.
Get a clear overview of your site’s keywords distribution, impressions, clicks and click-through rate over time whether it is on desktop or mobile, for branded or non-branded keywords or regarding your groups of pages.
Analyze how your pages rank, how many impressions and clicks they receive regarding their positions, what is their average CTR regarding page groups.
Monitor your indexing state regarding pages in the structure, ranking pages, ranking pages in the structure and ranking orphan pages by groups of pages.
Determine your ratio of orphan ranked pages by groups, range of impressions and understand how many impressions and clicks orphan pages generate.
Understand the influence of on-page SEO ranking factors on your positions, impressions and CTR. Identify the common characteristics of pages that rank and those which don’t regarding depth, internal popularity, word count, inlinks, load time and title evaluation. Analyze the impact of description length and structured data on click-through rate.
Combine your crawl, log files and Search Console data to highlight ranked pages and understand if your crawl budget is influencing your positions. But also to see if Google is not wasting its budget on pages that are wrongly ranked. Monitor pages crawled by Google but not ranked, detect the average number of impressions and positions by pages crawled by Google or even the CTR and position distribution by pages crawled by Google.
Google Search Console (former Google Webmaster Tools) is a free web service by Google for webmasters and SEOs. It allows SEOs to monitor indexing status and optimize organic visibility of their websites on the search engine. From submitting a sitemap, checking security issues or monitoring Googlebot crawl rate, Google Search Console has become a staple in any SEO’s toolbox.
