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2018: Can it be your year to excel in Digital Marketing?

September 21, 2017 - 5  min reading time - by Helen Cartwright
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2018: How to Craft and Implement a Winning Digital Marketing Plan
If you are looking to take your business to new heights in 2018, you are likely wondering what methods you can implement so that you can reach your objective. Although having high-quality products and services will get you moving down the right path, you will also need a solid digital marketing plan to complete the picture.

digital marketing concept


If you craft and implement an effective marketing campaign, you will position your offer in front of people who will be eager to buy from you, and your profitability will improve as a result. Reduced overhead and enhanced efficiency are also rewards that you can expect if you utilize a viable plan. When you want to use digital marketing to your advantage but don’t know where to start, the following tips will help.

Begin with a Plan

Creating an action plan is a vital piece of the puzzle when your goal is to enhance your bottom line with a viable digital marketing plan. In the early stages, you will need to define your target audience if you don’t want to waste time, money or energy. Think of the people who are the most likely to benefit from the things that you sell when you want to optimize your conversion rate, and you won’t be disappointed.
In addition to defining your target audience, you must decide how much of your budget you are willing to dedicate to your marketing campaign. Having a clear image of what you would like to achieve will also keep you on the right track as you move forward. No matter how effective your marketing plan is, always make small changes and test your results if you would like to get the most from your strategy.

Use Pay-Per-Click Marketing

PPC concept


If you are on a budget and still want to use a powerful marketing plan to grow your business, pay-per-click advertising will get the job done. People often turn to the search engines when they want to find products and services, and you can use this trend to benefit your profitability. Using keyword research, come up with the terms and phrases that people use when they want solutions related to your business.
You can then bid on those keywords on Google and the other search engines to get your message in front of shoppers. The amount that you are willing to spend will play a role in the number of sales that you will get. If you don’t want to waste money on people who are unlikely to buy from you, only display your content to those who use the exact keyword that you have targeted.

Use Social Media Marketing

social media funnel


Since a lot of consumers have Facebook and Twitter accounts, social media is a great way to promote a business. If you turn to Facebook for your marketing needs, you will be able to target your advertisements to people based on their spending habits, location, interests and more. For example, someone who runs a golf course could target people who like golf and live in the area.
When people go on social media, they don’t always do so with the intention of buying something, so you don’t want to push too hard. Instead, consider promoting free offers and giving away coupons when you want to grab attention. If you would like to take your results to the next level, use pictures to captivate your audience. You can even post useful content on your social media accounts, and your followers will feel compelled to share it with their friends and family.

Use Search Engine Optimization

search engine optimization


Even though pay-per-click marketing is a nice way to get your message to the right people, it can put a dent in your profit margin if you don’t do something about the problem. Luckily, you can supplement your marketing effort with an effective search engine optimization strategy. The process involves taking steps to get your website or blog to show up on the No. 1 page of Google and the other search engines.
When you are ready to begin, use your list of keywords to generate content ideas. You will then build backlinks to boost your odds of reaching your desired outcome. Rather than offering positive changes overnight, SEO is a long-term strategy that will provide rewards for years to come.

Use Email Marketing

email marketing funnel


Even after you have implemented a powerful digital marketing campaign, you will still need to spend time and money to get people to view your website or sales page, but you can combat that issue with email marketing. You will first create an opt-in page to encourage people to join your mailing list, allowing you to stay in touch with them. Once your prospects sign up, you can build trust by sending helpful articles and special offers, which will keep you at the front of their minds. You can then send them information on your latest products and services to encourage them to make a purchase.

Use Content Marketing

content marketing funnel


If building trust and getting sales are a part of your mission, content marketing is an important factor that you won’t want to ignore. Bloggers and industry leaders carry a lot of influence in the fields that they represent, but they don’t always have enough time to offer quality content. You can fill the gap in exchange for getting links that point back to your website. Also, posting engaging content on your site will inspire people to like and share it, giving you free exposure. When you use it correctly, content marketing will provide you with breath-taking returns.

Final Thoughts

Getting your content in front of the right people does not need to be a challenging process, and harnessing the power of digital marketing will make your life much easier. Pay-per-click ads, search engine optimization and content marketing will work together in a way that will skyrocket your profitability. You will need to conduct experiments to see what methods give you the best possible results, and doing so will allow you to stand out from the crowd.

Helen Cartwright See all their articles
Helen Cartwright is a passionate blogger and content manager at, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and
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