Off-page optimization is not just about backlinking. There are many different techniques to develop your off-site SEO strategy. From social media, blogging or digital marketing, many options can bring brilliant results. But there are also smaller techniques that can be easily implemented and that you can sometimes forget.
Discover 5 techniques to increase your off-page SEO.
Share your pictures
Sites like Pinterest, Flickr or Imgur allow you to share your pictures and to include links in the description. It represents a good solution to share your website links. If people like your images, then they will certainly click on your links. Moreover, with Flickr and Imgur, you can allow people to use your images on their own blog, if they mention your website back.
This solution is very easy and a qualitative way to earn links back to your site.
Get business reviews
Reviews, displayed through rich snippets on the Google+Local SERPs, are something you should not neglect. They represent a great way to rank higher compare to your competitors and to be more credible to your audience. Reviews are a good solution to attract prospects to your website and it will participate of building a positive SEO.
Another relevant opportunity you can take from reviews is to leave ones on businesses within your industry. It has a double advantage: if you leave positive reviews on your competitors’ page, they might also become partners. It can help you build good relationships and above all it will establish yourself as an influencer within your field. Forget negative reviews, it will just have a terrible effect on your SEO and your reputation.
Answer to questions
Platforms like Yahoo Answers or Quora are places where you can ask questions and get answers from experts or people from your activity. They also represent a great way to get more visibility of your own expertise and of your website. By helping people, you will be known as a reference on a niche or as an authority. Links spamming strategies are well controlled on these sites, but if you are suggesting something very relevant, it will be allowed.
Even if directories have had a pretty bad reputation for many years, there are still some exceptions. Getting involved in qualitative ones will help you gaining backlinks but also to attract a targeted audience to your website.
Bookmark your content
Bookmarking is a great opportunity to get your content read, discussed and to grow a better visibility from a targeted audience. People are used to leave comments on these platforms like Reddit, StumbleUpon or Digg.
To sum up, off-page SEO is not just about backlinks strategies. It exists some very easy ways to rank higher in the search engine results that do not ask too much time. Why don’t you try?