Ever wonder how to start learning SEO online? You should consider MOOCs, an efficient format for users who want to upgrade their skills online. Mostly composed of videos and quizzes, these online courses allow their students to quickly acquire knowledge for a specific industry. Good news for SEO beginners: there are some really nice SEO MOOCs online. You will find 6 of them in the following list. Enjoy your learning!
1/ Introduction to Search Engine Optimization
Coursera – 42 € per month
This MOOC is composed of 6 major courses which represent approximately 9 hours of study and intend to give you a taste of SEO.
You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO will entice you to continue in the field.
Positive point: This MOOC is delivered by recognized SEO experts such as Eric Enge, CEO of Stone Temple Consulting, Rebekah May, SEO Manager & Lead SEO Instructor at Lead Qual, and Dave Lloyd, Senior Manager of Global Search Marketing at Adobe Systems.
2/ SEO 2018: Complete SEO Training + SEO for WordPress Websites
Udemy – 199 €
This course presents 40 SEO (Search Engine Optimization) factors to learn how to reach the best spot as possible on Google search with Search Engine Optimization.
The MOOC is specially designed for Webmasters, Bloggers, Business Owners, Search Engine Optimization Beginners / Experts and Website Owners. It will help you to learn everything from positive SEO factors to negative SEO factors, master them and implement them on your website to get the top ranking in search engines.
Learn how to:
- Master Technical SEO factors
- Make your website load in less than a second
- Get indexed by search engines faster
Positive point: This is the best rated SEO MOOC on the platform.
3/ SEO Training Course by Moz
Udemy – Free
This MOOC designed by Moz aims to teach you the basics of SEO. Composed of 3,5 hours of on-demand video, this course is open to anyone interested in learning about SEO. It gathers several Whiteboard Fridays (N.B.: a weekly feature on the Moz blog) conducted by Rand Fishkin, which are incontournable material when building basic SEO knowledge. They are classified in 7 sections:
- SEO Strategy Development
- Site Audits and Structure
- Keyword Research Basics
- Link Building and Off-Page SEO
- SERP Features (a.k.a Featured Snippets)
- Reporting on SEO
Positive point: This MOOC is rated 4.2 and is completely FREE.
4/ Complete SEO Training With The SEO Expert Peter Kent
Udemy – 199 €
This MOOC is conducted by Peter Kent, an SEO expert who is also the author of the best-selling Search Engine Optimization for Dummies. He offers a MOOC of 8 hours of on-demand video and 45 articles to teach you how to get a website to rank high in the major search engines using SEO.
This course is dedicated to people who own websites, web developers, small business owners and online marketers.
At the end of this course you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
You will learn:
- The importance of keywords to SEO
- The role of content and structured data markup
- The best ways to submit your site to the search engines
- How to get links from other sites pointing back to yours
Positive point: This MOOC incorporates the most important factors of SEO and is delivered by a recognized SEO expert.
5/ SEO Training: Get Free Traffic to Your Website With SEO
Udemy – 199 €
This MOOC is composed of 2,5 hours of on-demand video and 2 articles and is mainly designed for pre-launch business owners, website owners, SEO freelancers and web designers. Its goal? Take your website to the #1 position in Google!
This course gives you clear-cut, actionable lectures, downloads & practice activities that will help grow your business with SEO:
- Gain Instant Access to The Best Free SEO Tools
- Find The Most Profitable Keywords for Your Business
- Write Perfectly SEO Optimised Content Every Time
- Discover 8 Smarter Ways to Earn Quality Backlinks
Positive point: All tools recommended are free and the lectures are regularly updated with SEO changes.
6/ The Complete SEO Guide to Ranking Local Business Websites
Udemy – 199 €
If you’ve been wanting to rank local business websites so you can provide local SEO services to clients, this is the MOOC for you. It offers 6,5 hours of online local SEO lectures.
In this course, you can watch as Christine Maisel ranks a real live local business website both organically on the first page of Google and in the Google local pack.
Here you will watch as she makes changes to the client’s website so you will know not only the exact steps you need to take but why you should take them.
You will learn how to:
- Rank a local business website on the first page of Google
- Understand the entire local SEO process from start to finish
- Identify the best, most profitable keywords for local businesses
- Properly optimize a local website for maximum SEO benefit
- Find and obtain high quality backlinks and specific local business backlink opportunities
- Build quality citations for fast ranking in the Google local pack
Positive point: Top Local SEO course on the platform and instructor available inside for questions.
Bonus: John Lincoln, CEO of Ignite Visibility produced and directed “SEO The Movie“. Told by industry pioneers as Danny Sullivan and Rand Fishkin, the movie covers the early days of SEO when people were “spammin and jamming,” affiliates vs. main stream, black hat vs. white hat. A worth watching ressource!
Any MOOC suggestion to add? Feel free to share it in the comments!