Owning a website also involves comments management. Comments left by users show their interest for your blog whether they are positive or negative. Responding to comments can be time consuming if they need complex responses or if you have to deal with many of them. But taking the time to treat these comments is worth it. More than just establishing a positive image of your brand – taking into consideration feedbacks – responding to comments can bring you many marketing advantages and can optimize your SEO.
Comments help boost your traffic
Comments are part of content. Assuming you have a good comment management system, you normally won’t have spams. Comments are user generated content filled with long tail keywords. And these keywords can help you rank better as they are often niche keywords and less competitive requests. These long-tail keywords can give a boost to your blog traffic.
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Then when you get the habit to respond to comments, people are waiting to receive an answer. They will come back on your site to read what you have to tell. And if you take the time to give an answer that offers real value it will produce a great return on investment. Indeed, that’s a good way to have more returning visitors and retain them. Moreover, it will develop your brand awareness, credibility and your authority.
Comments improve social shares
Studies have showed that people leaving comments are more likely to share your content on social networks. Encourage your visitors to leave a comment whenever you have the opportunity. The more you will be responding to comments, the more visitors will be likely to post comments and the more they will share on social networks. What is interesting here is that social shares also increase website traffic. More than just search traffic, you will gain in social traffic which can boost your social signal and your rankings.
Comments enrich your internal linking
When you are responding to comments, you can add links to your response. This is a great opportunity to insert links to previous articles you have written. But however, use this technique only if the content is relevant with the comment. This way, you are going to enrich your internal linking and thus your rankings. This is a pretty valuable solution if you want to send people on a specific page like your About page for example.
Comments increase sales
Neil Patel has realised an experience with his blog Quick Sprout. He is selling memberships to his Quick Sprout University. He found out that people who had bought a membership were commenting on the blog. It results that 68% of the members have commented on his blog before their subscriptions. Thus, he shows that there is a link between comments left and purchases. Althought he is not sure of that, he tends to think that it is the responses he left to comments and the free content he publishes that had help increase his sales.
And you, have you found other advantages in responding to comments?
Comments are part of the content. Assuming you have a good comment management system, you normally won’t have spam.
Thanks for sharing all of your experiences!
Hi Emma,
A great foundation for beginners. I am a new bee to professional writing and I am not sure how to implement some of the points. But it feels right.
Thanks a lot for sharing this post with us. Keep writing! is the key.
Wow!! great job. It will be very helpful for beginners. please keep writing this kind of post.
Due to spamming, I prefer turning the comment option off for my blogs. But after reading a blog post from blog tyrant, i have found that it actually adds value to your blogs. I really appreciate the points that you have mentioned on this blog post. I have personally found that the comments also get considered as additional content for those posts. I am currently adding a logged user only option on my blog where a user can only comment if he is subscribed to my blog. This has increased my returning reader based by 23.56%. I need to manually approve comments though which is a bit tiring. Still looking for a good plugin that can really detect the difference between a spammer and a real niche targeted user.
Very helpful content, thank you
Blog Commenting is the best and fruitful way to get quality backlinks. There are many high-quality websites that provides you an option to comment on their blog but yes always keep in mind the comment should be relevant to their blog. No one wants to do spam on their website.
HI EMMA,
Thanks for sharing the article it is very helpfull for everyone interested in digital field
Thanks for sharing this valuable information. It is very helpful for us.
Responding to the blog comments is one good way to keep the people engaged with your site. And keeping good comment management will help you fight link spam.
Security issues can be found in older versions of blogging software
Thanks for giving this idea. Blog commenting is the main part of blogging and it helps user on the website. Your blog is awesome and Also boost the knowledge of your users. The content in this blog is very beautiful and maintained.
Such a great article on seo, very informational i had learn something new, and very helpful for any beginner. thanks for sharing with us!!!
On reading the blog post, I learned that there are multiple benefits of adding comments. It has reasonable points regarding the importance of commenting on a blog post. Your post is very helpful, thank you so much.
Really informative article. I was not aware about the point that blog comments also increases sales. The article was insightful. Thank you!
Excellent article that’s helping my research! Glad to see people realizing the big picture than just focusing on the technical scores.