Search
Read How the user search journey has gone from query stacking to query fanning 
The search journey: From query stacking to fanning
In the early days of search, people refined their queries one step at a...
Read How to diversify your traffic sources to reduce search reliance 
How to diversify your traffic sources
Organic traffic is shrinking, especially for informational keywords. Features like Google’s AI Overviews now...
Read How to create a sitemap structure, using user search intent in mind 
Using User Search Intent to Create a Sitemap
Website planning is often a complex process. Sitemaps are website structures used to plan,...
Read 5 Ways AI Helps Marketers Improve Search Results 
5 Ways AI Helps Marketers Improve Search Results
Search engine algorithms are constantly evolving and becoming more complex. Since their inception, search...