User intent
Read Integrate keyword intelligence with audience intelligence for audience-first SEO 

Develop an ‘audience-first SEO’ strategy
To succeed in modern SEO, it’s important to focus your attention as a marketer...
Read Single Page SEO Auditing for a Content Marketer 

Single Page SEO Auditing for a Content Marketer
Content marketing is a numbers game. Even if you get everything right, there’s still...
Read How to Optimize Your Website for the Right User Intent 

How to Optimize Your Website for the Right User Intent
When thinking about the goals of your website – whether you want to increase...
Read Structured Data and Search Intent: The ultimate SEO trick? 

Structured Data and Search Intent: The ultimate SEO trick?
What is structured data Structured data is the term used for any information contained...