The Google Fred Update, which we saw rolling out on March 8th, has been generating lots of questions from the SEO community. From one day to the next, many websites noticed ranking fluctuations and traffic losses. SEOs can’t seem to understand thoroughly what Fred is and what specific tactic it’s targeting… Is it poor quality links? Is it ads or ad heaviness? Is it PBNs? One thing we are sure of is that this Google Update seems to want to combat link spam.
So, you’re probably asking yourself why “Fred”? “Fred” is just a funny euphemism that Google expert Gary Illyes […]