Read Using Google Analytics Custom Segments and Google Data Studio to Identify Personas 
Identify personas using Google tools
Personas can be defined as fictional characters that represent the different user types that...
Read The keys to building a Robots.txt that works 
The keys to building a Robots.txt that works
Bots, also known as Crawlers or Spiders, are programs that “travel” across the Web...
Read Understanding the Search Console Coverage Report 
Understanding the Search Console Coverage Report
Introduction to the coverage report and how to interpret the data The Search Console...