Search is in an uncomfortable phase. Traffic is down on sites that haven’t technically done anything wrong, attribution has never been murkier, and every week brings a new expert explaining how AI visibility works. Meanwhile, SEO teams are still expected to walk into a meeting and explain what’s happening.

We asked five practitioners how they handle that gap. This e-book is what came out of it: what they’re seeing in their own data and what they do when the data runs out.

What’s inside

Revenue alignment: How to tell whether a traffic drop is actually a business problem and how to reframe the conversation with leadership.
Technical debt: Why crawling, indexation and rendering matter more now.
Brand presence: How to monitor what AI systems say about you, four KPIs to take to an executive, and who should own the problem.
Query fan-out: How AI systems turn one question into many and what that means for your content audits.
Log file data: Which AI bots are reaching your site, what they’re reading, and what each visit means.