AI search reality check: Playing the hand you're dealt

Janaina Barreto-Romero, Senior Technical SEO at Oncrawl, leads a roundtable with Rejoice Ojiaku, Sara Taher, Andreas Voniatis, and Patryk Wawok on what they’re seeing in their AI search data and what, realistically, can be done about it.

About this event

Right now, AI search is in an uncomfortable discovery phase where nobody can see all the cards. Clicks are down. Sessions are falling. Impressions are holding for now. Attribution is murky. And every other LinkedIn post is selling certainty that doesn’t exist.

In this 60-minute roundtable, the panel discusses three areas where SEOs are being asked to provide answers without complete information.

What the discussion covers:

• Revenue when the numbers don’t say what execs think it should
  Traffic and clicks have slowed down. How do you tell the difference between traffic that mattered and traffic that didn’t, and how do you reframe the conversation with stakeholders still anchored to sessions and clicks?
• Technical debt with AI bots multiplying
  Which AI bots are worth paying attention to in your logs and what’s genuinely changed in technical SEO practice.
• Brand presence with LLMs in the picture
  How are practitioners monitoring what LLMs say about their brand, what they actually do when they find a problem, and where ownership sits between SEO, brand, and PR.