On-Page SEO
Optimize your pages with the right balance of content, structure, and SEO performance. Focus on what users and search engines see first.
Read 3 Tested Strategies to Brave the Zero-Click Search Hurricane 
Brave the Zero-Click Search Hurricane
No-click or zero-click searches are dominating the browser-based searches on Google. It’s true –...
Read Optimizing JavaScript Assets for Page Speed 
Optimizing JavaScript Assets for Page Speed
The example below is from a large, complex news website. They have been losing...
Read What ecommerce marketers should know about related keywords 
What ecommerce marketers should know about related keywords
Are you still living in the old SEO world where webpages are crammed with...
Read Advanced concepts for measuring page speed in 2020 
Advanced concepts for measuring page speed
To understand what affects page speed in 2020, we first need to understand how...
Read A Structured Data Forecast for 2020 
A Structured Data Forecast for 2020
Structured data, the standardized format for classifying web content, will be more important to...
Read How to use Schema.org structured data for companies and people 
How to use Schema.org structured data
In this article I will be looking at what exactly Schema.org structured data is,...
Read Why it’s super-important to consider your internal search when migrating 
Why consider your internal search when migrating
In a perfect world, internal search URLs would never be used by the merchandising...
Read 5 Under-the-Radar Ways to Optimize for Google Page Speed in 2020 
5 ways to optimize for Google Page Speed in 2020
Website loading speeds have also been extremely important to both search engines and website...
Read How to Properly Run a Website Speed Test 
How to Properly Run a Website Speed Test
Website speed now is one of the most critical factors for ranking in Google....