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The advantages of using SEO for e-commerce websites

April 5, 2016 - 1  min reading time - by Emma Labrador
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Ecommerce websites need to rely on inbound strategies to be more visible and attract visitors to convert. SEO is one of them. It can really improve your visibility in search engine results. Let’s focus on the advantages of using SEO for ecommerce websites.

why you should use SEO for ecommerce?

Infographic retranscription

An ecommerce website is meant to attract visitors and convert them into customers. SEO helps your website to appear as relevant as possible for search engines.
A website should:

  • Attract visitors
  • Increase conversion rate
  • Boost traffic

SEO can help you doing that!

And those numbers speak for themselves!

93% of B2B buyers start with a Google search
44% of online shoppers start by using a search engine
The first 5 results account for 67.60% of all the clicks
70% of the links search users are clicking are organic

As an inbound marketing strategy, SEO can drive people to your website when they are looking for a good your business is potentially providing.

1-SEO provides trust

If you rank high, people will trust you as a relevant source. Actually, the first 5 results account for 67.60% of all the clicks

2-SEO provides visibility

Appearing in the first page result will assure you to be visible. A sentence says that “the best place to hide a dead body is in page 2 of search results”

9 tips to improve your SEO

1# Set up efficient keywords
2# Use strategic keywords in anchor text
3# Avoid duplicate content
4# Write compelling product descriptions
5# Optimize your product images
6# Optimize your URL for search engines crawls
7# Watch if traffic is converting into sales
8# Improve usability
9# Avoid broken links

To learn more about those 9 tips, you can read our previous article!

Emma Labrador See all their articles
Emma was the Head of Communication & Marketing at Oncrawl for over seven years. She contributed articles about SEO and search engine updates.
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