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The onsite SEO elements you should monitor

December 2, 2015 - 2  min reading time - by Emma Labrador
Accueil > Infographics > The onsite SEO elements you should monitor

Our new infographic is focusing on onsite SEO elements you should monitor. Because your overall site health and performances rely on search engine optimization, you need to be aware of which onsite SEO elements you should analyze.

Onsite SEO elements to analyze with OnCrawl

Infographic transcript ‘The onsite SEO element you should monitor’

Onpage SEO is a key element of your overall SEO strategy. It does not only help you rank higher but this is also a success factor of your marketing campaigns.
Your website must seduce and be optimized for both search engines and your visitors! When developing your onsite SEO, there are a few onsite SEO elements you should monitor.

HTML quality

  •  Title

This meta tag should include your primary keyword. Respect Google title’s length (50-60 characters). All your titles must be unique to avoid any duplicate content issues.

  •  Description

Even if Google doesn’t use this description to rank your website, it’s a great way to include your long-tail keywords to attract new visitors on your website. That tag should not be longer than 160 characters. Your description should also be unique.

  • ALT tag

ALT tag provides extra informations about your images. It helps Google to index your images and know what they are about. Don’t forget to properly name your image files and then add extra keywords in your ALT tag.

Performance

  • Load time

Load time does impact your rankings as Google favours fast websites offering a good user experience. The ideal load time should be around 3 second or less.

  • Status Code

Your HTTP status code can seriously impact your SEO. From 404 to 503 or 200 Ok, you need to check how your pages are behaving.

Inlinks

  • Inrank

Do you know your internal page authority? Be sure to correctly distribute your page’s popularity through your website by measuring your internal linking.

  • Page Depth

Page depth refers to the number of clicks you need to reach a specific page from the homepage. Is your site structure well optimized?

Outlinks

  • Outbound links

Outbound links to qualified pages is a relevancy signal. Do your outlinks are performing well?

  • Follow / NoFollow

Those attributes tell search engines to follow or not a link and attribute it juice link. The NoFollow attribute must be used to create a natural link profile and avoid Google penalties.

Content

  •  Word count

Long content tend to rank higher according to SERPIQ study. Enrich your content to provide real value to your visitors.

  • Duplicate content

Duplicate content or near duplicates can penalize your rankings. Be sure to eradicate or modify them.

  • Rel Canonical

Set up your canonicals to avoid any duplicate content issues

Emma was the Head of Communication & Marketing at Oncrawl for over seven years. She contributed articles about SEO and search engine updates.
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