Landing pages are an essential element of your marketing strategy. Landing pages can seriously improve your click-through rate and your conversions and even be used for an email marketing strategy.
The Landing Page Courses says that:
Landing pages live separately from your website and are designed to only receive campaign traffic. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.
We have already written an article about how to create a landing page that convert and close deals. The article focuses on the following points:
- the CTA
- the promise
- the focus
- the insight
- the resolution
- the visual
- the headline
Let’s discover a selection of landing pages that are highly creative, well conceived and compelling.
This simple landing page respects all the basic marketing requirements. It also offers a simple but nice design, a clear offer and a compelling headline.
This landing page has a great and efficient design. There is a clear CTA, a bold font and qualitative images.
This landing page respects all the basics: a clear CTA, a nice design, a clear message and a focus.
GiftRocket has created a very compelling landing page. The offer is clearly understandable, the promise is clear and the overall appearance is appealing.
Apple offers a simple design but not less efficient. The brand focuses on HD visuals and a catchy baseline to convert.
These 5 examples are great to understand what makes a good landing page. There are plenty of other landing page examples but if you respect the 7 rules mentioned in that infographic, you will sure have a great one!