This list of free SEO tools will hopefully help you in your daily SEO work. Because Google guidelines are perpetually moving, website optimization cannot be done without any support. These 13 tools and guide will help you gain time and optimize your website rankings.
#1 Google Page Speed Insights
The page speed refers to the time your web browser takes to load a page on a device. A slow loading page can affect how your website is ranking. A low page speed can also increase your bounce rate since your visitors will just go away if it takes too much time to display an information. Google PageSpeed Insights offers insights about your page speed starting from a URL of choice. The PageSpeed score ranges from 0 to 100 points. A score over 85 shows the page is performing well.
We tried this app with Moz website. The app draws a clear visualization of the website performances. As you can see below, the app splits the results between UX and page speed. For instance Moz mobile website gets 66 points for its UX and 70 points for its page speed which means there is some improvements to do. It is also possible to access further informations to see the details.
#2 Google Analytics
Google Analytics gives you feedback about your website performances. From a range of parameters, the app draws a clear insight about your traffic and where it comes from, your audience features, the type of device used and other useful informations. You will access all the informations you need to monitor your website performances and your ROI. In the report below, you can see from which sources your visitors come, your bounce rate, the number of sessions, etc.
#3 Google Trends
Which topics are hot on the web? What are people talking about and searching? Google Trends allows you to seek keywords by popularity, compare them and get insights. These insights will help you to know on which segment you should focus on and to decide which keyword are the most relevant for your activity or product.
#4 Keyword Tool
Keyword Tool provides a variety of long-tail keywords suggestions based on one keyword. The free version can be very useful for your content strategy and for organizing your keyword optimization. You can search your keywords by country and on different search engines.
#5 Siteliner
Duplicate content is an obsessive fear for any SEO manager. Siteliner finds out if there is any duplicate content on your website . Type in your URL and the app shows you clear results of what is duplicated inside of your blog and displays insights about your links. You can access details to see more precise information.
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#6 Copyscape
As Siteliner, this free SEO tool detects duplicate content but outside of your blog. It tells you if there is any plagariasm of your content on other websites.
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#7 Google Webmaster Tool
This app gives you feedback about your SEO by offering data, tools and diagnostics. It helps you respect the Google guidelines. But the fact is, it does not give you an exhaustive overview or comprehensive details. How to be sure your top product pages are easily crawlable and indexable for Google and respecting all the factors that are important for good rankings? See tool 13 to get the answer!
#8 Google Keyword Planner
This app can be a great partner for your Adwords strategy or simply just to know what keywords people are looking for. Google will sort out data about monthly search volumes, competition, suggested terms, etc.
#9 QuickSprout Website Analyser
This very comprehensible and intuitive free SEO tool offers an overlook about your global SEO: speed, tags, keywords, social signal, links and even a competitor comparison.
#10 Moz Toolbar
The Moz Toolbar is a browser extension that provides important SEO metrics on search engine performances of every page you visit like Domain Authority and Page Authority and much more.
11# SEO keyword tool by SEOmonitor
SEOmonitor’s free keyword tool allows you to check your keywords’ current ranking on any Google TLD, their search volume, keyword opportunity and difficulty level. The opportunity level of each keyword is calculated against your entire list and for the specific website you are monitoring. Its value varies from 1 to 10, 1 indicating the keywords that are less likely to reach the top in SERP, while 10 represent the ones that require the least effort to maximize the revenue they bring. The difficulty level calculates how much effort you need to put in so you can outrank your competitors and reach the Top 3.
12# Oncrawl Free SEO Toolbox
The SEO audit solution has also developed different free SEO tools that let you optimize your on-page and technical SEO.
It offers:
- An entity detector
- An Open Source Log Analyzer
- A on-page SEO audit Chrome extension
- A payload analyzer
- A HTTP headers detector
Hi Emma, thanks for the great list.
I have a suggestion of my own: http://www.urlcheckr.com. It’s kind of shameless promoting a (free) tool I’m working on myself ;-) Would be pretty cool if you could add it to your great list.
Cheers!
Cool
Hi Emma,
Thanks for the list and great stuff by the way. :-)
We just made a free online tool that keeps you updated about your pagespeed and it notifies you if it changes.
So you can have your own PageSpeedAlarm – and soon with history of your pagespeed and suggestion on how to optimize your website.
Have a look at http://www.PageSpeedAlarm.com – and tell us what you think :-)
Hi Emma,
Great list, I didn’t know about siteliner, thanks!
I would be really glad if you have a chance to test dareboost.com, you’re feedback would be very welcome!
I’ve read several just right stuff here. Certainly
worth bookmarking for revisiting. I wonder how much attempt you place to create this kind
of great informative website.
Thank you for the great list, will try the quicksprout tool now.
Fantastic collection of useful tools, some I haven’t even used myself yet! One I’d like to add as another free tool, which combines Keywordtool.io and Google Trends would be keyword.io (not of my making, but I refer it to friends!)
Great job!
Wonderful website. Lots of helpful information here. I am sending it to some pals ans additionally
sharing in delicious. And naturally, thank you in your sweat!
Emma, thanks for compiling such a nice list with necessary tools for SEO boost!
Google Webmaster Tool, Google Analytics and Google Trends are really must-have tools. Besides, Google Keywod Planner, which is a part of Google AdWords, could be a really great help! (Ha-ha, no I’m not totally crazy about Google Tools, they are really nice, without a doubt!)
Was pleased to see Copyscape on the list, there was a time, when I used it very often ( long time ago, actually). The main cool features are paid, so for some time I was looking for alternatives and came to Unplag https://unplag.com/.
Maybe you’ll have a look on it as well? It shows all sources, where are similarities with your blog posts and provides detailed reports.
Hey Emma!!
I browse this website first time and I got lots of good information here that are useful for SEO purpose. This post is also provided best SEO Tools. I have never used OnCrawl before, but I will try it now. Thanks.. keeps Posting.
Hi Emma! Great list here, thank you. I often use quicksprout for my websites and it is always successfull to keep me busy with all the tips and suggestions it provides. I also use it against my competitors to see what they do best and try to outbetter them. I will also try those duplicate content tools too.
Most of the tools I am using are listed here. Good to see an article promoting free SEO tools. Because not all can afford a paid tool. Good job Emma for having this list, it is really helpful especially for beginners. Cheers!