Are you looking for tips to improve the SEO rankings for your SaaS website?
As a SaaS company, you do have more opportunities over traditional software. But SaaS companies are often faced with challenges too. And one of the challenges is the SaaS SEO strategy.
The actionable tips in this article will serve as a guide and help you to rank higher and acquire quality traffic to your website.
1.Focus on improving your technical SEO
Before you focus on improving your content or backlinks, you should first focus on improving your technical SEO as it is the foundation of SEO. No matter how good your content is, your site won’t rank if your tech SEO is off.
Running an SEO audit will help you find out the significant problems that your site has like slow page speed, duplicate content, broken links, multiple versions of the homepage, missing alt tags, etc.
Once you fix the technical SEO issues, your organic traffic will quickly improve. In a survey where participants were asked how often businesses should perform a full SEO audit, 47% said it should be performed every six months.
While performing an SEO audit, don’t neglect the three key factors:
- back-end factors like hosting and indexing,
- front-end factors like good content, keywords, metadata, link quality,
- and off-site factors, including earning several external references.
2.Pick the right keywords
This will be easier when you know your customers as your audience will vary. While some will be looking for detailed, highly technical content, some may be searching for more simplified content.
Once you know your customers, start making a list of both technical and non-technical keywords that they use when searching for your software or other tech company. Note that when selecting keywords, going more niche is better. So, focus on long-tail keywords, which are very specific and tend to be longer (anywhere between three- to six-word phrases).
As per a study, the conversion rate of long-tail keywords is 36% on average, which is much better than the conversion rate for traffic from very general keywords.
Tools like Google Keyword Planner, Spyfu, and SEMRush will help you know which phrases have more traffic.
After you curate your list, start organically incorporating your keywords all over your website. It will maximize the chance of your listing being ranked higher by search engines for that keyword.
Using the right keywords is a great way to let more people know what your business is all about, and it will drive sales.
3.Create power posts
Most of your content should be in-depth content optimized for search intent and Google. But out of every ten posts, you can create one power post.
The content of a Power Post is crafted to get backlinks, social media shares, and traffic. Essentially, power posting is like guest posting – but with a twist! Here, you prepare two guest posts that are topically related and can be linked to one another. They are a crucial part of your SEO strategy as they can help to build up the domain authority of your site.
Your site’s overall link authority can benefit all of the pages on your site as they will rank better. For a new site, it is difficult to rank for anything even slightly competitive, even when your content is legit.
Powerful domain authority will boost rankings across your entire website.
Moreover, power pages will help you to make the most out of internal linking by diffusing their traffic and influence across the rest of your site. You can implement this strategy by linking from your authoritative power post to pages that are ranking well. It takes a lot of work to build power posts, but once you do it, they are effective for link building and SEO.
4.Focus on building high-quality backlinks
Building high-quality backlinks to your SaaS website is worthwhile though it requires effort. Here are some steps you can implement while building backlinks:
Create free web apps or free tools: You can build a free web app version of your SaaS product or a useful free tool.
A SaaS company CoverageBook built free keyword research known as Answer The Public.
Though the tool is not closely related to their main business as the company assists PR professionals in reporting their results to clients, it is quite close.
The free tool now has 77.6k backlinks when the entire site only has 15k backlinks.
Creating a useful web app can do wonders for your backlinks.
Guest posting: Another great way to build high-quality backlinks is through guest posting.
This strategy will help you get some solid links when you’re first venturing out. Later on, you can shift to more scalable tactics. Just ensure that the blog or website that you pitch to is authentic and has lots of traffic.
Publishing, broken link building and podcast interviews are other strategies you can implement.
It is crucial to focus on the right SEO strategies if you want to improve your SaaS business’s crawlability. The four tips mentioned in this article will ensure that your SaaS website ranks higher in search engines, and it will result in higher conversions.
If you need help, you can try out digital adoption platform companies like Whatfix while training your team to implement the best SEO practices, or you can outsource SEO work to consultants or agencies with experience in the field. Regardless of the resources you have available to dedicate to SEO, there are plenty of solutions to make sure that your SaaS tool is getting the online visibility it deserves!