Besides the main SEO KPIs that you can examine in the Oncrawl report, you can run much wider and deeper analysis with the help of our data explorer. Let’s see how.
Access the data explorer in the left menu – to display all the crawled URLs – or by clicking on a dataviz in the report – to see a selected part of the crawl data.
In the above section you will find the quickfilters – a list of predefined filters – and the advanced query builder where you can chose the criteria and combination of criteria (with AND/OR operators) you want to analyze.
By default the quickfilters and the advanced query builder are filtering on the whole crawl data set. If you have reached the data explorer via a dataviz and just want to add a column to this selection, you can use the “add a column” button on the right site above the data table. If you want to add a specific value for a variable, add a field in the advanced query builder.
The quickfilters
In the above example we have used the quickfilter “pages with bad title”. The table will display all pages that have status code 200 ok AND for which the title evaluation says too long OR too short OR not set OR duplicated.
Here’s the list of quickfilters you can use:
- Indexable pages
- No indexable pages
- Pages with HTML duplication issues
- Pages with bad title
- Pages with bad metadesc
- Pages with bad h1
- Pages with bad h2
- Canonical not set
- Canonical not matching
- Pages too slow
- Pages too heavy
- 404 errors
- 5xx errors
- Redirect 3xx
- Pages with less than 10 inlinks
- Most inlinked follow pages
- Links to 4xx or 5xx
- Links to 3xx
- Pages with most external outlinks
- Lowest inrank
- Pages with only no follow inlinks
If you create your own combination of criteria you can name and safe your filter and it will appear in the quickfilters list so you can use it for your next analysis.
To clear filters click on the red cross on the right side of the criteria you want to erase. To clear all filters click on the very first red cross.
The advanced query builder
With the advanced query builder create your own combination of filter criteria. You can choose and combine the following fields:
Content:
- Pages have duplicate content issues
- Open Graph canonical evaluation
- Open Graph evaluation
- Open Graph basic metadata
- Open Graph optional metadata
- Open Graph metadata type
- of semantic type
- Semantic type
- Text to code ratio
- Twitter card evaluation
- Twitter card required property
- Twitter card optional property
- Twitter card property type
- Twitter card unexpected property
- Word count
HTML Quality:
- Alt evaluation
- Canonical evaluation
- Description evaluation
- Description length
- Description length evaluation
- H1
- H1 evaluation
- H2
- H3
- H4
- H5
- H6
- Language
- Description
- Meta robots equals to follow
- Meta robots equals to index
- No. of H1
- No. of H2
- No. of H3
- No. of image
- No. of alt image attribute
- No. of missing alt image attribute
- Rel canonical
- Title
- Title evaluation
- Title length
- Title length evaluation
Link:
- Anchor
- Link has rel attribute follow
- Link category
- Link origin
- Outlink path
- Link target
- Target is fetched
- Inlink target path
- Inlink target status
- Inlink target status evaluation
Performance:
- Page is fetched
- Load time (in ms)
- Load time evaluation
- Is HTML
- Status code
- Status code category
- Weight (in ko)
- Weight evaluation
SEO:
- No. of external outlinks follow
- No. of external outlinks nofollow
- No. of inlinks follow
- No. of internal outlinks follow
- No. of internal outlinks nofollow
- No. of inlinks
- No. of inlinks nofollow
Structure:
- Depth
- Inrank
URL:
- Full url
- Url path
Depending on the type of variable you choose in a list of operators:
String:
- is, is not
- starts with, not starts with
- ends with, not ends with
- contains, not contains
- has any value
Number:
- =; !=
- >=, >, <, <=
- between, not between
Bool:
- true, false
For some variables you can choose in a list of values (like for canonicals: matching, not matching and not set) or you type the value you want – number or string.
In the example above we are looking for meta titles that are unique but too short (under 40 characters).
The results table will show you the list of URLs with its inrank, depth, meta robots, canonical and all the variable filters you have chosen – combine as many variables as you want to see exactly the URLs you need.
