SEO in Orbit: JS in 2019: modern SEO for modern users

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JS in 2019: modern SEO for modern users

Aired on: May 2nd, 2019

JavaScript, its use on websites, and its support by search engines have undergone major improvements since we first realized that JS could be problematic for Google. We explore with Mike King the new possibilities to reconcile interactive, professional websites and search engine crawl technologies in 2019.

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Michael King
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.
Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world. Mike recently purchased UndergroundHipHop.com a 20 year old indie rap mainstay and is working on combining his loves of music, marketing and technology to revitalize the brand.

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Hosted by: François Goube
François Goube, serial entrepreneur, is the Co-Founder and CEO of OnCrawl. He has founded several companies and is actively involved in the startup ecosystem. Passionate about semantic analysis and search engines, he loves to analyze scientific Google publications and is a regular speaker at SEO conferences.

Webinar Summary

Presenting François Goube and Mike King – [01:04]
JavaScript: the big picture – [03:00]
How user agents see pages – [04:27]
JavaScript for increased speed on interactive pages – [06:08]
JavaScript and UX – [06:58]
Computational expense – [08:54]
Disparity between rendered and non-rendered content versions – [11:20]
Native vs 3rd party server-side rendering – [13:19]
Choosing a framework – [15:10]
– Suitability for the type of problems you’re trying to solve – [15:18]
– Angular vs React vs new frameworks – [15:30]
– Advantages of pushing data from central source through an API – [18:00]

Developers and SEO awareness – [19:43]
– Evangelizing SEO for developers – [21:05]
– Importance of understanding coding as an SEO – [22:36]
– Qualities of good developers that are essential for great SEOs – [23:33]

Prioritizing content vs payload – [24:14]
Mike King’s rel prerender trick – [25:10]
Googlebot User Agents – [27:30]
Keys to increasing site speed – [28:42]
Dealing with the trailing slash/non-trailing slash problem in React – [30:11]
Pre- or Post-DOM HTML – [30:45]

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About OnCrawl

OnCrawl is an award-winning technical SEO platform that helps you make smarter SEO decisions. OnCrawl combines your content, log files and search data at scale so that you can open Google’s blackbox and build a SEO strategy with confidence. Backed by a SEO crawler, a log analyzer and third-party integrations, OnCrawl currently works with over 800 clients in 66 countries including e-commerce websites, online publishers and travel websites. OnCrawl produces actionable dashboards and reports to support your entire search engine optimization process and helps you improve your rankings, traffic and revenues.