Duplicate content is one of the main issues webmasters can meet. It refers to content that appears in more than one place on a website. Duplicate content can be inside but also outside of your website. In fact, it causes troubles to crawlers since it is impossible to tell which piece is more relevant than the other for a given query. Taking UX into consideration, bots will not display multiple pages and are obliged to choose the one likely to be the best. It leads to an important loss of relevant results on search engine results and so on a loss […]Read more »
Publishing qualitative content is one of the main factors for your ranking. And Google has stated recently that poor content will be more penalized than before. Your content strategy must be your first priority and moreover if you aim to grow your traffic.
But obviously, you cannot just expect your audience to find your content naturally on your website. You need to establish a strategy to effectively share your content and drive traffic to your website.
There are 6 options you can take into account that have proven their efficiency.
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Websites and especially ecommerce websites have to distinguish themselves if they want to increase their click rate in the search engine results. In fact, between paid ads, image results and other stimulated elements attracting visitors, rich snippets add an extra value and can be the triggering factor.
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Images are an essential part of your website and your SEO. Picture marketing has become a major trend for all websites since aesthetic visuals are more engaging. From attracting prospects to your content to reducing load time or ranking higher in search engines results, image optimization is something you should not neglect.
This article is going to give you easy tricks to optimize your images for SEO.
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What is the main purpose of having content on a blog or a website? Having your post read and shared and thereby grow your community. Social media is actually the best way to share your content. But do you know how to optimize your outreach potential?
Open Graph was launched in 2010 by Facebook but is now held by the Open Web Fondation. The purpose was to offer an easier integration between Facebook and other websites by displaying rich graph objects with the same features as Facebook objects. It was allowing a certain degree of control over the information that was shared.
Major social media platforms now also […]
Rel canonical is a tag in the header of your HMTL that tells search engines which piece of content is the original and which one is a duplicate. It has been created in order to avoid duplicate content issues and optimize your SEO.
Indeed, some pieces of content can appear in multiple places of your website and thus be seen as duplicate content. As we know, duplicate content is penalized and rel canonical provides search engines a way to know which version of the content is the original, gives credit to that primary one, links the copy to the right URL […]
Driving more traffic to your website can be tough. Your content is meant to be read, shared and to bring ROI! If you think you have set up everything you could but your traffic is still not growing, then there are definitely some points of improvement in your strategy.
This article is going to give you 10 free actionable tips to get traffic to your website or blog more quickly.
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What is the NoFollow attribute?
The NoFollow attribute appeared in January 2005 in order to prevent comment spamming. In September, Google was recommending to use it for paid links as well. Indeed, some commenters were trying to fool Google’ ranking algorithm by integrating links with a lot of over-optimized keywords. Certain websites were over ranked in the search engine results because of the high amount of artificial links pointing toward them.
In fact, NoFollow is a value that can be assigned to the rel attribute of the HTML code to tell search engines not to count a link in the search engine’s index […]Read more »
Google mobile-friendly update has been recently the hottest topic in the SEO world. The “mobilegeddon” has feared a lot of website owners during the past few weeks. That update, that has been released on the 22th of April, concerns mobile websites.
Ranking criterias have changed in favor of more mobile-friendly websites. As Google wants to expand the “use of mobile-friendliness as a ranking signal.”
But don’t be afraid, it’s just one of the multiple updates Google has launched and studies have shown that it won’t drastically affect your rankings if your website is not optimized for mobile. But you should definitely be aware of its impact.
Today 30% of traffic […]
Since we demoed Oncrawl at SEOcamp, you’ve been a lot to ask for a free version of the product besides our Free Trials. As we are about to have our 2nd birthday at Cogniteev (the R&D team behind Oncrawl) we thought it could be the right time to do so.
I am really pleased to announce that you can try Oncrawl for free !
So what will you get with your free plan?