Link building is a leading ranking factor. But link building has carried out a pretty bad reputation in the last decade since it was mainly about spamming and link stuffing. These black hat techniques are now hardly penalized by Google and the main search engines.
However, link building is still a ranking factor and can be done in the right way. It is about valuable and qualitative links which should add extra value for the visitors. Yes, this is about user experience and how users will perceive your website.
In fact, you should only link to websites in which you trust that […]