How to get qualitative links in 2015?

How to get qualitative links in 2015?

Link building is a leading ranking factor. But link building has carried out a pretty bad reputation in the last decade since it was mainly about spamming and link stuffing. These black hat techniques are now hardly penalized by Google and the main search engines.

However, link building is still a ranking factor and can be done in the right way. It is about valuable and qualitative links which should add extra value for the visitors. Yes, this is about user experience and how users will perceive your website.
In fact, you should only link to websites in which you trust that […]

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Google SEO tools you did not know

Google SEO tools you did not know

Improving your SEO is not always something easy to do. Google is offering several SEO tools to help you out in your daily tasks but not all of them are highly publicized or known. It can be beneficial for you to know all your options in order to be more competitive and efficient.

This list of 6 Google tools you did not know will certainly help you in some ways.

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What you need to know about the Google Phantom update

What you need to know about the Google Phantom update

A Google “phantom” algorithm is rolling out since the May 8th and seems to have impacted many websites and especially websites sharing “how-to” content. Sites like HubPages, eHow, WikiHow and Answers.com have seen their ranking drop drastically.

Glenn Gabe, from G-Squared Interactive, is the one who called this update “Phantom” since it comes by surprise and because Google did not confirm first its existence.

Phantom shares some common points with Panda as it is content-focused. On May the 20th, Google finally admitted that its algorithm had been updated and especially the way content quality was evaluated.

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How I eradicate Tons of Spam on my WordPress blogs

How I eradicate Tons of Spam on my WordPress blogs

It has been a real “updating spree” in the WordPress universe for the past few weeks. There are a lot of different ways your wordpress blog could be hacked but chances are you could find a lot of spam on your blog if you haven’t updated your software recently.

As a lazy webmaster, I have old websites that are ten years old, and sometimes I skip on installing an update on all my blogs. But as the problem looks tough and as I love to save my time, I thought about using Oncrawl to detect if I was exposed to malicious spammers.

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The importance of UX in SEO

The importance of UX in SEO

User experience has become part and parcel of your SEO. Google stated that it will definitely be one of the main SEO ranking factors for 2015 and the years to come. As the leading search engine has been updating its ranking factors recently, classic SEO is not enough anymore. You could ask what is the link between UX and SEO? Well, what is the main purpose of having a website? Attracting visitors and converting them into customers. To do so, you need something else than just a well coded website. It is about creating a whole atmosphere and experience that will drive people […]

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How to deal with duplicate content?

How to deal with duplicate content?

Duplicate content is one of the main issues webmasters can meet. It refers to content that appears in more than one place on a website. Duplicate content can be inside but also outside of your website. In fact, it causes troubles to crawlers since it is impossible to tell which piece is more relevant than the other for a given query. Taking UX into consideration, bots will not display multiple pages and are obliged to choose the one likely to be the best. It leads to an important loss of relevant results on search engine results and so on a loss […]

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6 Tips to effectively share your content

6 Tips to effectively share your content

Publishing qualitative content is one of the main factors for your ranking. And Google has stated recently that poor content will be more penalized than before. Your content strategy must be your first priority and moreover if you aim to grow your traffic.
But obviously, you cannot just expect your audience to find your content naturally on your website. You need to establish a strategy to effectively share your content and drive traffic to your website.
There are 6 options you can take into account that have proven their efficiency.

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Rich Snippets: Boost your SEO with structured data

Rich Snippets: Boost your SEO with structured data

Websites and especially ecommerce websites have to distinguish themselves if they want to increase their click rate in the search engine results. In fact, between paid ads, image results and other stimulated elements attracting visitors, rich snippets add an extra value and can be the triggering factor.

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7 Tips to optimize your images for SEO

7 Tips to optimize your images for SEO

Images are an essential part of your website and your SEO. Picture marketing has become a major trend for all websites since aesthetic visuals are more engaging. From attracting prospects to your content to reducing load time or ranking higher in search engines results, image optimization is something you should not neglect.

This article is going to give you easy tricks to optimize your images for SEO.

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What you need to know about the Open Graph

What you need to know about the Open Graph

What is the main purpose of having content on a blog or a website? Having your post read and shared and thereby grow your community. Social media is actually the best way to share your content. But do you know how to optimize your outreach potential?

Open Graph was launched in 2010 by Facebook but is now held by the Open Web Fondation. The purpose was to offer an easier integration between Facebook and other websites by displaying rich graph objects with the same features as Facebook objects. It was allowing a certain degree of control over the information that was shared.
Major social media platforms now also […]

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