A full checklist of Google ranking factors in 2015

A full checklist of Google ranking factors in 2015

Google has been updating its ranking algorithms over the past few months. And it might be tough for marketers and search engine specialists to determine which factors do have a real impact and which one do not. In fact, some of them will slightly impact your ranking whereas others will drastically rise or lower your rankings.

This list is here to provide you all the informations you need to focus your efforts on the things that really matter for your rankings.

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Top SEO forums to trust in 2015

Top SEO forums to trust in 2015

Forums used to have a bad review in terms of SEO and authority. In fact, forums were seen as the perfect place to spam with backlinks to site owners. It was everything except getting valuable resources or qualitative SEO. Since Google has penalized a bunch of these sites, SEO forums tend to be more white hat.

Actually, getting involved into forums can bring a lot of advantages to your company. Let’s see what SEO forums can offer, how to detect qualitative ones and a top of great SEO forums you should trust in 2015.

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How to attract authoritative authors to your website?

How to attract authoritative authors to your website?

Even if having guest bloggers does not have the same impact on your ranking as it used to have, content quality and popularity still matter. Authoritative authors contributing to your website can lead to better social engagement, higher click-rate and overall awareness.

As a matter of fact, there are less influencers than blogs existing. So you need to think out of the box to attract them and convince them to write on your website.
It is all about showing that you really care about their success and not only yours and that you can bring them better awareness.

The hardest part is to […]

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How much time will it take to crawl my website?

How much time will it take to crawl my website?

Many of you using our crawler often ask how much time it will take to crawl your website. Well, that depends on different factors and your website settings. Let’s have a look on what can impact your crawl’s duration.

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How User Generated Content can impact your SEO?

How User Generated Content can impact your SEO?

User Generated Content or also known as UGC is a piece of material that has been created by users on a website. This form of crowdsourcing can bring extra value and authenticity on your website, please your community and your SEO.

Nowadays, this form of content has become more and more popular and some very famous websites are sharing UGC on their platforms. Most famous one is Wikipedia so far but it can be in a lesser extent with websites placing reviews, comments or quotes to illustrate their articles.

In this post, discover the impact of UGC on your SEO.

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How to get qualitative links in 2015?

How to get qualitative links in 2015?

Link building is a leading ranking factor. But link building has carried out a pretty bad reputation in the last decade since it was mainly about spamming and link stuffing. These black hat techniques are now hardly penalized by Google and the main search engines.

However, link building is still a ranking factor and can be done in the right way. It is about valuable and qualitative links which should add extra value for the visitors. Yes, this is about user experience and how users will perceive your website.
In fact, you should only link to websites in which you trust that […]

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Google SEO tools you did not know

Google SEO tools you did not know

Improving your SEO is not always something easy to do. Google is offering several SEO tools to help you out in your daily tasks but not all of them are highly publicized or known. It can be beneficial for you to know all your options in order to be more competitive and efficient.

This list of 6 Google tools you did not know will certainly help you in some ways.

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What you need to know about the Google Phantom update

What you need to know about the Google Phantom update

A Google “phantom” algorithm is rolling out since the May 8th and seems to have impacted many websites and especially websites sharing “how-to” content. Sites like HubPages, eHow, WikiHow and Answers.com have seen their ranking drop drastically.

Glenn Gabe, from G-Squared Interactive, is the one who called this update “Phantom” since it comes by surprise and because Google did not confirm first its existence.

Phantom shares some common points with Panda as it is content-focused. On May the 20th, Google finally admitted that its algorithm had been updated and especially the way content quality was evaluated.

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