What is Search Marketing?

What is Search Marketing?

For many businesses, a customer’s journey start with a search and a query. This is where Search Marketing comes up. It is all about increasing the visibility of a brand or a product on search engines by serving an ad at the precise moment it will be relevant to the audience’s intent or by optimizing its ranking naturally.

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Infographic: TOP 10 skills every SEO experts should have

Infographic: TOP 10 skills every SEO experts should have

Today, let us introduce our infographic about the top 10 skills SEO experts should have to be successful in their daily tasks. We have made this infographic from feedbacks of SEO experts and from our own feelings.

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5 off-page techniques to increase your SEO

5 off-page techniques to increase your SEO

Off-page optimization is not just about backlinking. There are many different techniques to develop your off-site SEO strategy. From social media, blogging or digital marketing, many options can bring brilliant results. But there are also smaller techniques that can be easily implemented and that you can sometimes forget.
Discover 5 techniques to increase your off-page SEO.

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A beginner’s guide to A/B testing

A beginner’s guide to A/B testing

A/B testing consists in comparing two options and evaluating which one performs the best. It can be used for many different cases such as headlines, emails, search ads, etc. Well used, A/B can help you determine effectiveness of a marketing plan and make you save money.

This article is a beginner’s guide on how to deal with A/B testing and aims to give you some keys to start testing.

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How to choose the right keywords for your SEM?

How to choose the right keywords for your SEM?

Keywords research is part and parcel of a powerful paid search marketing campaign. Choosing the right combination of performing keywords can be somehow painful but when listed, the results will be more than profitable.

Here are some tips on how to pick the right keyword in order to develop a successful paid campaign.

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Why you should prefer a long search query strategy

Why you should prefer a long search query strategy

Visitors types of query have changed over the years. From short sentences and basic keywords, we shifted to another trend. People are now relying on longer sentences to seek what they are looking for and are using more specific keywords. This new feature demands to search marketers to be more creative and analytic. Understanding that change will help you to settle the right changes into your SEO strategy.

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Improve your local SEO with Google+ Local

Improve your local SEO with Google+ Local

Google+ Local as part of your global SEO strategy can be a valuable solution for your business. It has two purposes – help companies to grow their visibility and help people to find these companies. Google + Local also allows to get relevant informations and interactions between customers and businesses.

Well optimized with unique contents, positive reviews and an ongoing management strategy, Google+ Local pages can leverage your local business to the next level.

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Don’t fail with your breadcrumbs

Don’t fail with your breadcrumbs

Breadcrumbs indicate a users current position when visiting a page of your website. They provide a path from your homepage to the page that the user is viewing. In other words, breadcrumbs translate the structure of your website, bring context to your page’s frame and lower your bounce rate since they help guide your visitors through your website. There are different types of breadcrumbs even if not all of them are recommendable for your SEO strategy.

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Duplicate content detector now available!

Duplicate content detector now available!

We’ve been pretty busy @Oncrawl for the past few weeks and I am glad to tell you something that we are really proud of.

We have launched the first ever semantic duplicate content detector dedicated to SEO. Look further than just duplicate titles and metas.
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