A beginner’s guide to A/B testing

A beginner’s guide to A/B testing

A/B testing consists in comparing two options and evaluating which one performs the best. It can be used for many different cases such as headlines, emails, search ads, etc. Well used, A/B can help you determine effectiveness of a marketing plan and make you save money.

This article is a beginner’s guide on how to deal with A/B testing and aims to give you some keys to start testing.

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How to choose the right keywords for your SEM?

How to choose the right keywords for your SEM?

Keywords research is part and parcel of a powerful paid search marketing campaign. Choosing the right combination of performing keywords can be somehow painful but when listed, the results will be more than profitable.

Here are some tips on how to pick the right keyword in order to develop a successful paid campaign.

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Why you should prefer a long search query strategy

Why you should prefer a long search query strategy

Visitors types of query have changed over the years. From short sentences and basic keywords, we shifted to another trend. People are now relying on longer sentences to seek what they are looking for and are using more specific keywords. This new feature demands to search marketers to be more creative and analytic. Understanding that change will help you to settle the right changes into your SEO strategy.

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Improve your local SEO with Google+ Local

Improve your local SEO with Google+ Local

Google+ Local as part of your global SEO strategy can be a valuable solution for your business. It has two purposes – help companies to grow their visibility and help people to find these companies. Google + Local also allows to get relevant informations and interactions between customers and businesses.

Well optimized with unique contents, positive reviews and an ongoing management strategy, Google+ Local pages can leverage your local business to the next level.

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Don’t fail with your breadcrumbs

Don’t fail with your breadcrumbs

Breadcrumbs indicate a users current position when visiting a page of your website. They provide a path from your homepage to the page that the user is viewing. In other words, breadcrumbs translate the structure of your website, bring context to your page’s frame and lower your bounce rate since they help guide your visitors through your website. There are different types of breadcrumbs even if not all of them are recommendable for your SEO strategy.

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Duplicate content detector now available!

Duplicate content detector now available!

We’ve been pretty busy @Oncrawl for the past few weeks and I am glad to tell you something that we are really proud of.

We have launched the first ever semantic duplicate content detector dedicated to SEO. Look further than just duplicate titles and metas.
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A full checklist of Google ranking factors in 2015

A full checklist of Google ranking factors in 2015

Google has been updating its ranking algorithms over the past few months. And it might be tough for marketers and search engine specialists to determine which factors do have a real impact and which one do not. In fact, some of them will slightly impact your ranking whereas others will drastically rise or lower your rankings.

This list is here to provide you all the informations you need to focus your efforts on the things that really matter for your rankings.

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Top SEO forums to trust in 2015

Top SEO forums to trust in 2015

Forums used to have a bad review in terms of SEO and authority. In fact, forums were seen as the perfect place to spam with backlinks to site owners. It was everything except getting valuable resources or qualitative SEO. Since Google has penalized a bunch of these sites, SEO forums tend to be more white hat.

Actually, getting involved into forums can bring a lot of advantages to your company. Let’s see what SEO forums can offer, how to detect qualitative ones and a top of great SEO forums you should trust in 2015.

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How to attract authoritative authors to your website?

How to attract authoritative authors to your website?

Even if having guest bloggers does not have the same impact on your ranking as it used to have, content quality and popularity still matter. Authoritative authors contributing to your website can lead to better social engagement, higher click-rate and overall awareness.

As a matter of fact, there are less influencers than blogs existing. So you need to think out of the box to attract them and convince them to write on your website.
It is all about showing that you really care about their success and not only yours and that you can bring them better awareness.

The hardest part is to […]

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