Read Pertinence versus value in SEO 
Pertinence vs value in SEO
Or, why ranking is not just about keywords. Recent changes in Google’s ranking algorithm...
Read Which semantic HTML5 tags to use on what content 
Which semantic HTML5 tags to use on what content
How to use structural semantic html5 tags correctly and sparingly to highlight important parts...
Read How to add extra Schema.org data into the Yoast SEO Wordpress plugin 
Schema.org data into the Yoast SEO plugin
For those not familiar with exactly what Schema.org structured data is and why it...
Read How to use Schema.org structured data for companies and people 
How to use Schema.org structured data
In this article I will be looking at what exactly Schema.org structured data is,...
Read The autumn 2019 technical SEO Checklist 
The autumn 2019 technical SEO Checklist
The summer is over and it’s time to pack up your inflatable swan and...
Read Focus the page content with semantic HTML5 tags 
Focus the page content with semantic HTML5 tags
Use semantic HTML5 tags to focus your page content and avoid pollution and dilution...