The SEO sphere is a wonderful world because there are so many different points of views and you can learn from other experts’ experiences. But sometimes, some informations found on the web can be false. Taking the time to assess your knowledges is crucial to avoid any mistake. Some SEO myths have been running around for a while and need to be banish. Our infographic is focusing on 10 of them.
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2017 is just around the corner and some SEO myths are hard to die. It is important to clear them up to drive your SEO strategy in the right direction.
1# Not linking out externally can penalize you
This myth has been running around lately, suggesting that not linking to external websites could penalize you. John Mueller has confirmed there is no such penalty.
2# Images don’t matter for SEO
Images and videos can drive a qualified traffic from search results. Google can interpret them thanks to tags and rank them.
3# Rankbrain is a Google algorithm
RankBrain is a machine learning system that analyzes language use across the web to help Google better understand what words, phrases and blocks of content mean.
4# The duplicate content filter is part of Panda
Even if they came up at the same time, John Mueller confirmed they were 2 separate and independant things. However, it does not mean Google is not penalizing duplicate content.
5# Social media marketing is not relevant for SEO efforts
Social media has become a entry points for content consumption. If you impress people on social media with engaging content the result could be new links being pointed back at your website.
6# Exact match domains rank higher
EMDs used to rank well in organic results but they are now seen as low-quality websites backed by spam link building.
7# Quick Answers are replacing website links
Answer box only counts for 30% of all search results. Even if a quick answer is displayed, users still have the ability to visit the website.
8# Schema markup is a ranking factor
It helps search engines to understand your content, increase your CTR and traffic but do not directly influence your rankings.
9# Google penalties don’t transfer with 301 redirects
If you get penalized by Google, moving your website to a new domain won’t save you. Google may also pass along the penalty even without redirecting the URLs.
10# H1 tags are a central piece of your SEO
H1 tags’ SEO importance is very low. Searchmetrics has shown little correlation between h1 tags and rankings. Keep them unique and qualitative but don’t overestimate them.
Don’t get duped by these myths, take the right decisions for your SEO strategy!