Google Analytics is a must when it comes to analyze your digital marketing performances with valuable and actionable data.
When talking about SEO improvements, it is important to understand how your visitors behave. From where did they come? On which pages did they land? Which Adwords keywords work the best? Does your page speed affect your visitors on-site time?
Google Analytics allows you to dig into your metrics and much more. You can improve your SEO performances and so on your rankings thanks to this tool. Discover 4 options to leverage your rankings using Google Analytics.
1# Try the search engine optimization feature
This section allows you to get the keywords people used to find your website. Just go to your “acquisition” section and then on “search engine optimization” and “queries”. This shows you which targeted keywords people are using. For instance you can check if just a few people are finding your website due to qualified keywords due to their low ranking. In this case, improve your rankings by using internal linking for instance.
2# Dig into Adwords reports
If you are running AdWords campaigns, you can know which keywords people are using to find you or your products and thus optimize them. Go to your “Acquisition” section, then “AdWords” and “Keywords”.
Also, if you find that searchers are clicking through your ad from a certain types of keywords, you can create content on a blog related to this topic in order to rank organically for this keywords.
3# Optimize your landing pages
To find your landing page features, go to “Acquisition”, then “Search Engine Optimization” and “Landing page”.
This section draws a clear overview of where your visitors are landing on your website through targeted webpages. This can help you to know if your visitors are first landing on ROI-oriented articles or on your product / service pages.
Thus, if a landing page doesn’t get the juice you were expecting, you can implement internal linking or social media strategies to increase their rankings.
4# Check your site speed performances
Page speed or site speed affect your user experience and so on your SEO since it is regarded as a ranking factor by Google. Google Analytics offers an overview of your page speed performances. Go to “Behavior”, “Site Speed” and then “Speed Suggestion”.
You can use the “Site Speed” feature in Google Analytics to see which web pages need to improve their pages speed.
Search Engine Roundtable page speed performances are showed below:
This section displays your page speed performance and offers you suggestions. If you click on “Page Speed Suggestions” you will be redirected to “Page Speed Insight”, a Google tool which help you to optimize your site speed. On the section “Page Timing”, you can access data comparing your webpages performances.
To sum up, Google Analytics offers easy features to handle to increase your rankings and check your SEO performances.