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Manage duplicate content

Solve issues where the wrong page gets indexed and increase CTR through improved SERP position and presence.

What is duplicate content in SEO?

Duplicate content refers to blocks of content that are either completely identical to one another or very similar, also known as near-duplicates. Near-duplicate content is often a piece of content from one page that has been placed on another page with slight changes or with a different boilerplate. Search engines may index only one page from a group of similar pages, often the wrong one. They might also index every page for the same search terms, which is often referred to as “keyword cannibalization”: the fact that ranking multiple pages for the same query will earn less visibility and less traffic than if a single page ranked.

Because ranking the wrong page and losing traffic are major issues for SEO, detecting and resolving duplicate content issues is one of the essential SEO tasks. Resolving issues generally involves indicating which page in a group of similar pages should be indexed. Using Oncrawl, you can both find groups of similar pages based on semantic analysis and the Simhash algorithm, and see at a glance which groups provide coherent canonical signals to search engines, and which don’t.

1st crawler to offer semantic content analysis

2 duplicate content dashboards

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Is your website duplicate content hurting your SEO?

Near-duplicates are one of the major SEO issues all websites face. The bigger your website, the more likely it is that near duplicates are hurting your SEO. The main question is to determine what level of similarity is acceptable. That’s why Oncrawl integrates a state-of-the-art linguistic approach based on the Damerau-Levenshtein distance.

Since every website is different, Oncrawl allows you to filter your near duplicates by similarity level in order to detect the similarity threshold at which duplication can hurt your SEO. Based on the results, you can perfect your canonical declarations and hreflang rules.

Rely on Oncrawl’s SEO platform to address duplicate content issues

Use the same type of algorithms as Google to identify pages with similar or duplicate content, and ensure they’re sending the right signals to search engines. Oncrawl’s near-duplicate chart lets you explore your clusters of pages with a high similarity ratio and find the root of the issue.

Spot if your duplicates are caused by an integration issue
Learn what pieces of content are contributing to duplicates
Check which zones of your website are more susceptible to duplication
See at a glance which groups are correctly canonicalized, which have errors, and which have no canonicalization in place
Verify that localized pages in the same language use the correct hreflang tags

What do you need to identify duplicate content on your site?

Technical SEO Crawler

Run a complete crawl of your website to identify duplicates and near duplicates and manage canonicals and hreflang rules on your pages or group of pages.

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" Using Oncrawl has help us improve rankings and organic traffic: we were able to detect 149 534 orphan pages that accounted for 37% of all organic visits, reorganize the whole website structure, prune 60% of the content, lead the Googlebot to crawl the right pages and increase sessions by 37% and the number of transactions by 22%. "

Omi Sido Head of SEO at Canon Europe

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