Keywords
Read Keyword clustering using Python and the SERP API 
Keyword clustering using Python and the SERP API
A lot of recent publications are focused on AI, AI overviews and how to...
Read Pertinence versus value in SEO 
Pertinence vs value in SEO
Or, why ranking is not just about keywords. Recent changes in Google’s ranking algorithm...
Read Increasing organic traffic through a data-driven on-page SEO strategy 
Increasing organic traffic with on-page SEO
Discover how GroupM drives organic traffic through a content creation campaign GroupM provides its...
Read How GroupM Turkey helped IKEA increase their non-branded organic traffic
How IKEA increased non-branded organic traffic
Facilitating site migrations and boosting non-branded traffic GroupM, one of the leading global media...
Read NLP: How is it useful in SEO? 
NLP: How is it useful in SEO?
Hey everybody! It’s the future. Oh no! Skynet, where’s my flying car, jetpacks, etc....
Read 8 Reasons to target low search volume keywords 
8 Reasons to target low search volume keywords
Any SEO expert worth their salt will tell you that high-volume, high-converting, low-competition keywords...
Read SEO competitor analysis: What can we learn? 
SEO competitor analysis: What can we learn?
If you’re not sure what competitive analysis is, it’s simply the process of studying...
Read 8 Things that SEO beginner guides miss 
8 Things that SEO beginner guides miss
Learning SEO from scratch is like directly hurling yourself into a black hole: few...
Read What are Word Vectors & How Structured Markup Supercharges them 
Word Vectors & How They Function
How do you define word vectors? In this post, I will introduce you to...