The importance of building a SEO-friendly website in undeniable. Integrating SEO optimizations into your website will increase your presence on search engines, and more especially on Google SERPs. As Google accounts for more than 90% of global organic search traffic, it is essential to ease the bots job in order to be ranked quickly and easily.
Here are 10 tips to make your website more SEO-friendly.
Make your URLs user friendly
First of all, even if the URL structure of your website might not be your ultimate priority, it is still very important. Simplify your URLs so that you have unique ones for each page. Don’t neglect the finer details! You can check our last article on that subject.
Avoid Duplicate Content
We will probably never say this enough but duplicate content is leading to SEO issues that will penalise your rankings especially when it comes to internal duplicates. Always check for duplicate content and even for near duplicates to keep your SEO top notch.
Create a XML Sitemap
The XML sitemap helps search engines understand your website’s structure when they are crawling it. As you pass more data to Google, you can also determine the pages that are the most important and valuable to you and give them priority.
Make it compatible for all devices
Your website and your content must be optimised for all types of devices that users could use, so that they can enjoy a good user experience when consulting it. There are many tools that can help you with the mobile-friendliness of your website, once you have decided which solution (between responsive and mobile) to implement.
If there are pages on your website that you don’t want crawled in order to not waste all your crawl budget, you can use a robots.txt. It will tell the search engines’ bots the pages that cannot be crawled. Remember to update the robots.txt file if you decide to restructure your website!
Focus on internal linking
Internal linking helps building page authority and allows your readers to navigate easily within your website. If you provide them with further relevant reading options, they will be tempted to stay on your website longer.
[Case Study] Optimize links to improve pages with the greatest ROI
Optimise your images
Images are a crucial part of your website but they can sometimes be overlooked when it comes to SEO optimisation. Some tricks can be easily implemented to have perfectly optimised images.
Answer to comments
Managing the comments received by your readers is important and essential as it allows you to have a thriving community. Whether their comments are positive or negative, it shows that your content is worthy of their time and that they are reading it.
Avoid Keyword stuffing
Keywords represent the foundation of your website and your SEO strategy. Even if your goal is to rank on a specific term, avoid any type of keyword stuffing strategies as it can potentially damage your rankings.
Check for your orphan pages
As crawlers follow links when they crawl a website, it is important to check that all your pages are properly attached to your website structure. Thanks to Oncrawl’s crossed analysis, you can detect your orphan pages and see the ones that are active and inactive and thus optimize your overall structure.
Oncrawl is the appropriate tool to study all these SEO elements present on your website in depth, thanks to its semantic crawler and duplicate content detector.