AI
Read Calculating your real AI search CTR with log files 
Calculating your real AI search CTR with log files
“Is our website being cited by ChatGPT?” has to be one of the most...
Read What AI bots are really doing on your site 
What AI bots are really doing on your site
At SMX Paris 2026, Maxime Guernion (Head of SEO at Havas Market) and I...
Read 6 steps to AI search optimization 
6 steps to AI search optimization
Optimizing for AI search requires two complementary approaches: lab data from prompt tracking tools...
Read How to measure and optimize your presence in AI search 
Measure and optimize your presence in AI search
AI search has a lot of people asking the same questions: How do you...
Read The impact of GenAI bias on SEO 
The impact of GenAI bias on SEO
Generative AI (GenAI) is reshaping how we create and consume content. It’s a powerful...
Read AI bots explained: What powers platforms like ChatGPT? 
AI bots explained
Over the past year, we’ve seen clicks and SEO traffic declining while crawler traffic...
Read Mastering SEO in a query fan-out world 
Mastering SEO in a query fan-out world
The SEO playbook is changing. Here’s your guide on how to deal with it....
Read From automation to action: Winning SEO with agentic AI and human insight 
Winning SEO with agentic AI and human insight
Agentic AI, the new standard for marketing professionals and SEO teams, stands out with...
Read Scaling SEO with AI responsibly (even on a tight budget) 
Scaling SEO with AI responsibly
A deep dive into the real challenges, environmental impact, and practical solutions for using...